Direct-to-Consumer Marketing Strategies with Patrizio Spagnoletto, Global CMO at Discovery, Inc.
Patrizio “Pato” Spagnoletto serves as Global Chief Marketing Officer, Direct-to-Consumer at Discovery, Inc. In this position, Spagnoletto plays a key leadership role in establishing discovery+ as a must-have service for consumers around the world. He oversees a unified global direct-to-consumer marketing organization that drives adoption of discovery+ across North America, EMEA, LATAM and APAC and has broad responsibilities for branding, subscriber growth, research and analytics. In addition to the unified direct-to-consumer focused marketing team he oversees, Spagnoletto also works in close partnership with U.S. networks and local international marketing teams to leverage all of Discovery’s assets to drive discovery+.
Spagnoletto most recently served as EVP and Head of Marketing for Hulu, where he oversaw the company’s marketing efforts and was critical in the impressive subscriber growth across both the SVOD and live TV businesses. He led a team of marketers responsible for creating and executing campaigns and events across brand, creative, subscriber growth, and consumer research. Prior to Hulu, Spagnoletto served in leadership positions at Steelhouse, Farmers Insurance and Yahoo!.
Spagnoletto holds a BA in Economics from Lafayette College and is an Advisory Board Member of St. Jude Children’s Research Hospital. He is married with two children and resides in Los Angeles.
Online Zoom Conference
YJP is excited to host Patrizio Spagnoletto, Global CMO at Discovery, Inc. in part of our Virtual Mentorship series.
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world.
Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; and digital-first and social content from Group Nine Media.
This will be a small Zoom roundtable, with around 25 young professionals, featuring insights from Pato, and an opportunity for Q&A. This event is complimentary for YJP's Virtual, Professional, Young Leadership members and above levels.
For questions about the event or membership please reach out to: firstname.lastname@example.org.
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