Branding, Purpose, and Integrity with Raja Rajamannar, Chief Marketing & Communications Officer and President of Mastercard
Online Zoom Conference
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This event is part of our newest initiative, YJP's "FaceTime with leaders" series of digital mentorship roundtables to continue our mission of providing mentorship opportunities for young professionals while keeping our members safe and healthy. The roundtable will be held through YJPs digital platform.
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This event is complimentary for:
Professional level members in the marketing, media, and fashion division.
Young Leadership members and above levels.
We hope to connect soon!
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Raja Rajamannar is an accomplished global business executive with more than 30 years of
experience, the last seven of which have been as the Global Chief Marketing & Communications
Officer for Mastercard and President of the company’s healthcare division.
In his role as President of Healthcare, Raja has overseen the creation, development and successful
scaling of Mastercard’s healthcare business across multiple regions. This is now one of the fastest
growing businesses at Mastercard.
Raja joined Mastercard in 2013, bringing with him rich experience as a global executive, managing
large P&Ls and driving business transformation across multiple industries and geographies. Raja
served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint).
He helped craft the company’s new business direction and strategy, managed its $11 billion
Medicare Advantage business, and led large M&A initiatives for the company. Prior to that, he also
served as Chief Innovation & Marketing Officer of Humana. Prior to that, Raja served as the
Chairman & CEO of Diners Club North America and led its successful and industry acclaimed
Raja is consistently recognized globally as a highly innovative and transformational business leader
with a deep expertise in Consumer facing businesses, Marketing, Data and Digital technologies.
Some of his recent accolades include: Global Marketer of the Year award by the World Federation of
Advertisers, top 5 “World’s Most Influential CMOs” by Forbes, top 10 “World’s Most Innovative
CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been
recognized as one of AdWeek’s most tech savvy CMOs. He recently assumed the honorary role of
President of the World Federation of Advertisers. Raja has also been recognized by ANA Educational
Foundation as the Marketer of the Year in 2019.
At Mastercard, Raja is responsible for successfully leading the company’s marketing transformation,
including the integration of the Marketing and Communication functions, the development of its
Priceless experiential platforms, and the creation and deployment of cutting-edge marketing-led
business models into the core of the company. Raja has overseen the successful evolution of
Mastercard’s identity for the digital age, pioneering Mastercard’s move to become a symbol brand
and launching its breakthrough sonic brand platform. Interbrand has ranked Mastercard as the
fastest growing brand across all industries and categories, worldwide in 2019. Under Raja’s
stewardship, Mastercard’s brand valuation has quintupled over 7 years and is now rated amongst
the top 10 brands in the world.
Earlier in his career, Raja held a number of leadership roles during 15 years with Citigroup, including
Executive Vice President & Chief Marketing Officer, Citi Global Cards, managing its $7Bn core credit
cards business; Regional Cards Director, EMEA; and Marketing & Sales Director, Citi Gulf Markets.
Before that, he spent seven years with Unilever in sales and product management roles. He began
his career with Asian Paints in India.
Raja received a Master of Business Administration degree from the Indian Institute of Management,
in Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania
University in Hyderabad, India.
He is a member of the Board of Directors of PPL Corporation, a Fortune 500 power generation and
distribution company, sitting on its Audit, Finance and Nominating & Governance committees, and
Bon Secours Mercy Health, one of the major hospital systems in the U.S. and Ireland. He also serves
on the board of New York City Ballet.
The transformation work led by Raja at Mastercard has been developed into case studies at both
Harvard Business School and Yale School of Management, and now taught in most of the top
academic institutions around the world.
As a struggling artist, Isaac Rudansky founded AdVenture Media while finishing his Master’s Degree in Industrial Psychology. As a leading NY digital agency, AdVenture Media brings a profit-first mentality to every project.
Isaac believes the best results are achieved by adopting new technology while staying true to the ancient human-centric principles of marketing.
As an educator, Isaac has over 225,000 paying students enrolled in his full-length online courses, and his Google Ads course has been watched by over 950,000 students worldwide.
Since founding AdVenture Media in 2013, Isaac and his team have worked with over 500 clients, including multiple, publicly traded companies and brands with billion dollar market caps. AdVenture Media clients include Hearst, Agility, Hanes, Forbes, AMC Networks, The International Culinary Center, Full Sail University, Hitachi and many more.