Jane Lauder, Chief Data Officer, The Estée Lauder Companies: How the consumer journey is evolving in a digital world and the implications for brands

Jane Lauder, Executive Vice President, Enterprise Marketing and Chief Data Officer,
The Estée Lauder Companies, is a leading voice in the beauty industry, with more than
23 years at The Estée Lauder Companies.

Reporting to Fabrizio Freda, President and CEO of The Estée Lauder Companies, Ms.
Lauder leads enterprise-wide efforts to combine data-driven insights with creativity,
including the company-wide strategy to leverage business insights and analytics to build
digitally-directed priorities to accelerate growth. Specifically, global and regional
corporate marketing, consumer and product marketing insights, global consumer care
and marketing planning, and advertising and promotion effectiveness.

Ms. Lauder has been a member of the Board of Directors of The Estée Lauder
Companies Inc. since July 2009. Currently, Ms. Lauder sits on the Board of Trustees for
the New York Public Library, the Board of Directors of the Friends of the High Line in
New York City, as well as the Board of Directors Eventbrite.

Ms. Lauder graduated from Stanford University and currently resides in New York City.
She is the granddaughter of the Founder and namesake of The Estée Lauder
Companies and the daughter of Ronald S. Lauder, Chairman, Clinique Laboratories, LLC.

Norm Merritt is a technology entrepreneur who invests in and runs technology enabled businesses that disrupt industries. He is currently working with several technology start-ups, advising, investing and leading efforts to disrupt the status quo by applying technology in innovative ways. Under Norm’s leadership as President and CEO of ShopKeep, a software-as-a-service business that is transforming small business retailing, the company tripled its revenue in 18 months while retooling for scale and growth. The company also acquired and integrated two bolt-on acquisitions.

Prior to ShopKeep, Norm was CEO and President of iQor, a $500M business process outsourcing firm made up of 17,000 employees working across 39 centers in 7 countries. As CEO and earlier as COO and CFO, Norm oversaw the technology driven turnaround of the firm, taking a company that was losing money in 2003 and turning it into one that earned over $68M in EBITDA in 2013. This overhaul involved a re-branding of the company, as well as a restructuring of the business using technology to drive change to even mundane processes. Norm also spearheaded several acquisitions and integrations.

Prior to iQor, Norm was President of MortgageIT, an online mortgage company . He founded and launched SkillGames, a Walker Digital / Disney collaboration. Norm was President of Universal Studios Travel and EVP of Sales and Travel Operations for Universal Studios Florida and head of Strategic Planning for Walt Disney Attractions. Norm also served as Chief Financial Officer of publicly-traded Quality Systems, Inc., a turnkey systems provider focused on the medical and dental markets. He also served as Chief Financial Officer of D.A. Porter Advertising and Marketing where he helped turn the struggling company around.

After graduating cum laude from Brigham Young University, Norm worked as a Senior Accountant in the Emerging Business group at Arthur Andersen & Co., during which time he received his CPA certificate, and later, his MBA from Harvard University.