Marketing & Communications Forum

Jon Iwata leads IBM's marketing, communications and citizenship organization. His team is responsible for marketing IBM's product and services in more than 170 countries, market intelligence, communications, and stewardship of the IBM brand, recognized as one of the most valuable in the world. Jon is the architect of IBM's strategic brand platforms, including Watson, Smarter Planet and e-business. He is co-inventor of a U.S. patent for advanced semiconductor lithography technology.

Justin Hergianto is the Senior Director of Digital & Print Marketing at ESPN. His marketing team is responsible for ESPN’s digital portfolio, including ESPN.com, ESPN mobile apps, WatchESPN live-streaming, fantasy sports and social media. Since joining ESPN in 2014, his team has helped to relaunch a redesigned ESPN.com, the ESPN app and ESPN's Discover channel on Snapchat. Prior to ESPN, Justin was Vice President of Digital Marketing at MTV, overseeing events such as the Video Music Awards and Movie Awards. He also previously served as marketing director at Sports Illustrated. After graduating from Vassar in 2004, Justin earned his MBA in Brand Strategy and Marketing from NYU Stern.

Katrina Craigwell is VP, Global Marketing Innovation at GE Digital, where she leads brand and digital marketing for the new business unit. Her team is responsible for driving innovative storytelling and generating commercial impact for GE Digital across visual and digital mediums. Prior to that, Craigwell was Director of Global Content & Programming for GE Corporate, where she spearheaded new programs at the intersection of technology and brand, including GE’s work on Instagram, YouTube and across virtual reality platforms.

Prior to GE, she was Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E and The Guardian. Craigwell began her career in public relations at the Independent Film Channel, working on some of IFC's first social media campaigns.

She was named to Adweek’s Most Influential Women in Marketing and Media in 2016 and Young Influentials and Creative 100 in 2015, Forbes' 30 Under 30 in Marketing & Advertising in 2014, and AdAge's Creativity 50 in 2012.

Lisa Schneider is Chief Digital Officer & Publisher at Merriam-Webster, where she leads digital strategy and execution across content and product development, user experience, and technology. Since she joined Merriam-Webster in August of 2014, the team has launched
a successful responsive redesign which was a 2016 Webby Honoree and featured in a Responsive Web Design podcast. She has also revamped the content and social media strategy, quadrupling the brand’s followers and engagement and garnering extensive press coverage—along with another 2 Webby Finalist nominations for 2017 (winners TBD as of this writing).

Previously, Lisa held executive roles in digital strategy and product development at Penton, Budget Travel, Reader’s Digest, and Bridal Guide. In each of these roles, she developed elegant, scalable digital solutions that drove traffic, engagement, and revenue.

With over 10 years of experience in Digital Marketing Strategy, Luis is currently leading all topics Digital for the Wines and Champagne portfolio at Pernod Ricard USA with a focus on Data driven marketing, Consumer Relationship Management, E-commerce and the development of a strong internal digital culture. Having a pure digital agency background and having been previously responsible for digital acceleration across 7 markets in LATAM, Luis has had the opportunity to understand the nuances of digital as it applies to very different business and cultural contexts.

Uwe Ellinghaus is the Chief Marketing Officer for Cadillac, a position leading all brand strategy and marketing efforts for Cadillac worldwide. Ellinghaus spent 15 years with BMW AG in a number of marketing and leadership roles, culminating as the group’s Chief Marketing Officer. Prior to entering Cadillac, he was Senior Vice President for Sales and Marketing at Montblanc.

Amanda Juip has spent over thirteen years in digital media, with a range of experience from agency to client, and has spent the past few years of her career at tech company Innovid. She’s also worked for top companies Mindshare, Razorfish, LinkedIn and Ford. Her passion areas include social media, emerging media and building meaningful content experiences to tell a brand’s story. Her most notable career experience was working on the launch team leading social media for Lincoln, when it rebranded and launched its partnership with Matthew McConaughey. Amanda currently resides in Detroit, MI with her husband and two sons and enjoys cooking, biking and doing yoga in her free time.

Daniel is the Managing Director of Interbrand’s New York office. He leads a team of over 200 professionals who deliver clarity to their clients’ strategic problems, create exceptional customer experiences and help them transform their internal marketing capabilities. He has 30 years of experience in the branding and communications industry and has worked in seven different countries across four continents during his career.

He has led global cross disciplinary agency teams charged with delivering full service marketing communications solutions for Coca-Cola, Nissan and Unilever. He has also worked with the CEO’s of Kimberly-Clark, Wrigley and Astra Zeneca to define and activate new strategic visions for their companies. He also leads Interbrand’s Global Automotive Practice and founded the Global Corporate Citizenship practice. He has worked on global sustainability initiatives with Panasonic and on global brand strategy development with Samsung.

Josh McCall is Chairman and CEO of Jack Morton Worldwide, the world’s leading brand experience agency. He instills an ideas-focused culture that drives the agency to create extraordinary work that transforms client brands and business.

Josh has been an integral part of Jack since 1984. Prior to becoming CEO in 2003 and Chairman in 2007, he served in various capacities of increasing responsibility from an Account Executive to Chief Operating Officer. Under his leadership, the agency has expanded its reach across the US, Europe, Australia, Asia and South America and has been recognized for its creativity, winning dozens of awards that include Cannes Lions, Stevies, Ex Awards, PRO Awards, and Webby Awards.

Josh’s passion to develop experiences that create emotional connections and strengthen relationships between brands and people pushes the agency to innovate in an increasingly cluttered marketplace. It is this passion that fueled the agency’s recent acquisition of digital shop, Genuine Interactive, enhancing the agency’s core offerings of event marketing, promotional marketing, sponsorship marketing, employee engagement, to include digital, social and mobile.

Josh defines industry best practices, trends, and thought leadership by contributing to professional groups and business and trade publications, including Advertising Age and PR Week. He has addressed groups including the Wharton School of Business and The World Congress of Sports. He serves on the boards of the City Year Boston and Metro Lacrosse.

Josh earned a bachelor’s degree from the University of Pennsylvania, completed executive education coursework at Harvard Business School, The Amos Tuck School at Dartmouth College and The Kenan-Flagler School at the University of North Carolina, Chapel Hill and holds an honorary Doctor of Commercial Science degree from Suffolk University.

Julie Levin is a 23-year advertising veteran, currently serving as Branding & Business Development Consultant to companies including WME/IMG. Immediately prior to consulting, Julie served as Chief Marketing Officer of Publicis Worldwide.

Previous experience includes serving as Chief Growth Officer for The Martin Agency in Richmond, VA. And earlier in her career she graced the boardrooms of BBH, mcgarrybowen, BBDO, Deutsch, and Grey. Before focusing her attention on business development, Julie was in account management with diverse category experience including Sprite, Vaseline, numerous Kraft brands, Gillette, The Gap, Revlon, Pantene and Cover Girl.

Julie has been described as direct, witty, culturally savvy and dynamic. Her strength for taking complex ideas and make them digestable and actionable, along with a strong intuition for what people are thinking and keen eye for “reading a room have led to her successful track record in new business. Career wins include: Revlon, Verizon Wireless, Chantix and Viagra, Sony Playstation, Sears and KMart, Cadillac, Stoli, Tic Tac, Tetley Tea, among others.

She has a passion mentoring the next generation of the work force and is heavily involved with The Door – dedicated to empowering young people to reach their potential. As was being selected by America Needs You as a Mentor Coach for the 2017/2018 academic year.

Julie is also a fitness enthusiast and can be found indulging in any number of fitness classes including Soulcycle, Fhitting Room, Y7 or AKT. This helps to combat her very real Sprinkles cupcake addiction.

Dan Gerstein is a nationally recognized political writer, communications strategist, and idea man who has been writing professionally for himself and others for 25 years.

A graduate of Harvard College, Gerstein got his start in collaborative writing and thought leadership development as a speechwriter and policy advisor on Capitol Hill for U.S. Senator Joe Lieberman from his home state of Connecticut. He went on to serve as a senior advisor and communications strategist for Lieberman in his vice-presidential and presidential campaigns.

In 2004, Gerstein moved to New York to become a political communications consultant and a commentator. Known for his independent, thoughtful analysis, he’s served as a contributing columnist for Forbes, the Wall Street Journal, and Politico, and appears regularly as a political analyst on Fox News, MSNBC, and CNN. In 2012, Gerstein joined the adjunct faculty of New York University’s Masters Program in Public Relations and Corporate Communications.

Since forming Gotham Ghostwriters, Gerstein has become one of the country’s top experts on the ghostwriting market and a sought-after source for industry conferences and news articles. He is also a nationally-recognized leader in the speechwriting field, co-founding the Professional Speechwriters Association.

Dick has spent more than a quarter century in senior marketing and Direct Response. He is widely recognized as one of the foremost thought leaders in DR and is a sought-after speaker at major industry conferences He has authored more than 30 articles in leading publications.

Donny Dvorin is the Vice President of National Sales at Magnetic. Magnetic is a marketing platform that focuses on helping brands with targeted ads, email, and e-commerce site personalization. After graduation from the University of Vermont, Donny worked at News Corp for 10 years where his last position held was Vice President, Group Sales Manager for a division called News America Marketing. He also received his MBA from Baruch College and has helped lead sales teams at various ad-tech startups. Donny now lives in Weston, CT with his wife and three beautiful children.

Eric is the CEO and co-founder of TripleLift, the industry's leading programmatic native ad platform. He is an industry thought leader and a regular contributor to leading trade publications. Prior to TripleLift, Eric was a leader on the client services and product architecture teams at AppNexus, and was previously an attorney at Simpson Thacher & Bartlett LLP. Eric received bachelors and masters degrees in computer science from MIT and a J.D. from New York University School of Law.

10 years of digital media and sponsorship sales experience focusing on data-driven video sports solutions, content and programmatic media. I have lead digital sales growth at Madison Square Garden, World Wrestling Entertainment, Silver Chalice Ventures and Sporting News.

Jason is an experienced and accomplished marketing & advertising technology professional. He currently heads Global Data Management at Experian Marketing Services where he oversees product development for features used by 3400+ brands globally, including Fortune 100 brands in North America.

Prior to joining Experian Jason led the development of media products at MasterCard Advisors. Over his 5 years at MasterCard, the Information Services practice forged its first partnerships with digitally focused Agencies, DMPs, DSPs, Ad-Networks, successfully monetizing new media products and services built on top of transaction data. The US Patent and Trademark Office has granted patent protection for technology Jason developed while at MasterCard.

Jason lives in Manhattan and is a proud graduate of Washington University in St. Louis.

Mark Gold is the Managing Director of 2020 Startups, and a Personal Brand Manager with clients from Bravo, Shark Tank, and Wall St. Mark co-organized Marketing Week NYC 2015, was named "Super Connector" by Social Magazine and considered a marketing thought-leader who's growth-hacking strategies have led to unprecedented results for early-stage startups including national press, Fortune 500 partnerships and investments. Mark has recently been featured as a keynote speaker at Microsoft, IBM, New York Bar Association, Long Island University, and Merrill Lynch. Learn more about Mark Gold by reading his interview on Huffington Post.

Sandi Harari joined BARKER in 2006, making the agency one of only 3% in the business to boast a female Creative Director at the time. With over 20 years of experience in advertising and branding, her talents and experience in health and beauty, fashion, film, and lifestyle marketing verticals have been crucial to BARKER’s growth and reputation. Under her direction as EVP, Creative Director, the agency has garnered 35+ international awards over the past two years alone.

Sandi has been recognized in industry publications including Ad Age, Adweek, and HuffPost, regularly speaking out to encourage the next generation of women to forge their own paths in the industry. A champion advocate for women in the workplace, she was also recently named a 2017 Working Mother of the Year by She Runs It (formerly AWNY).

Prior to joining BARKER, Sandi ran her own boutique firm, Sandi Harari Design, where she worked on brands including Alliance, Atlantic Records, MTV, P&G, Lions Gate Films, and GlaxoSmithKline. She previously worked at Grey Entertainment under Grey Group, where she led launches for W Hotels, as well as campaigns for Uproar.com, Bravo Network, InStyle Magazine, and Topps. Earlier in her career, she designed the now-iconic movie posters for Oscar-winning films such as Monster’s Ball and Mystic River.

Daniel is a seasoned entrepreneur and an operator. He was formerly CEO of Atlis, Beyon3D and GM of GroundLink, all venture backed companies Israeli-American companies. He acts as a Managing Partner with Governing Dynamics, early stage fund that is investing in Israeli companies. Daniel started his career at the Gallup Organization after graduating from Brown University.

Shahar moved to NYC from Tel Aviv in 2003 to pursue his advertising career. He currently serves as Senior Director, Head of Media for Group SJR- a Global WPP content agency that works with leading brands and organizations to tap, shape and share their unique and invaluable knowledge.

Prior to SJR, Shahar worked for Starcom MediaVest Group on various General Motors brands and for Universal McCann supporting Subaru of America, Nationwide Insurance and Lockheed Martin.

Shahar holds a B.A. from Bar-Ilan University and an M.A. from Baruch- both in Communications

Stephanie Fleischman is currently a Product Specialist on Google's Publisher Solutions & Innovation team.

Prior to joining Google, Stephanie oversaw new mobile advertising and branded content programs as a founding member of T Brand Studio, The New York Times's in-house content marketing agency. She also worked to develop new sponsorship opportunities and build and manage The New York Times Idea Lab, an innovation hub built to inspire marketers, in the company's Product Marketing group.

Prior to joining The Times, Stephanie served in separate roles in Marketing and Licensing at William Morris Endeavor Entertainment, a leading global talent agency.

Stephanie holds a Master’s degree in Communication Management and New Media from the University of Southern California's Annenberg School of Communication, and earned her Bachelor's degree in Communication Management and Leadership and Organizational Effectiveness at Vanderbilt University in Nashville, Tennessee.