Marketing & Communications Forum
Jon Iwata leads IBM's marketing, communications and citizenship organization. His team is responsible for marketing IBM's product and services in more than 170 countries, market intelligence, communications, and stewardship of the IBM brand, recognized as one of the most valuable in the world. Jon is the architect of IBM's strategic brand platforms, including Watson, Smarter Planet and e-business. He is co-inventor of a U.S. patent for advanced semiconductor lithography technology.
Justin Hergianto is the Senior Director of Digital & Print Marketing at ESPN. His marketing team is responsible for ESPN’s digital portfolio, including ESPN.com, ESPN mobile apps, WatchESPN live-streaming, fantasy sports and social media. Since joining ESPN in 2014, his team has helped to relaunch a redesigned ESPN.com, the ESPN app and ESPN's Discover channel on Snapchat. Prior to ESPN, Justin was Vice President of Digital Marketing at MTV, overseeing events such as the Video Music Awards and Movie Awards. He also previously served as marketing director at Sports Illustrated. After graduating from Vassar in 2004, Justin earned his MBA in Brand Strategy and Marketing from NYU Stern.
Katrina Craigwell is VP, Global Marketing Innovation at GE Digital, where she leads brand and digital marketing for the new business unit. Her team is responsible for driving innovative storytelling and generating commercial impact for GE Digital across visual and digital mediums. Prior to that, Craigwell was Director of Global Content & Programming for GE Corporate, where she spearheaded new programs at the intersection of technology and brand, including GE’s work on Instagram, YouTube and across virtual reality platforms.
Prior to GE, she was Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E and The Guardian. Craigwell began her career in public relations at the Independent Film Channel, working on some of IFC's first social media campaigns.
She was named to Adweek’s Most Influential Women in Marketing and Media in 2016 and Young Influentials and Creative 100 in 2015, Forbes' 30 Under 30 in Marketing & Advertising in 2014, and AdAge's Creativity 50 in 2012.
Lisa Schneider is Chief Digital Officer & Publisher at Merriam-Webster, where she leads digital strategy and execution across content and product development, user experience, and technology. Since she joined Merriam-Webster in August of 2014, the team has launched
a successful responsive redesign which was a 2016 Webby Honoree and featured in a Responsive Web Design podcast. She has also revamped the content and social media strategy, quadrupling the brand’s followers and engagement and garnering extensive press coverage—along with another 2 Webby Finalist nominations for 2017 (winners TBD as of this writing).
Previously, Lisa held executive roles in digital strategy and product development at Penton, Budget Travel, Reader’s Digest, and Bridal Guide. In each of these roles, she developed elegant, scalable digital solutions that drove traffic, engagement, and revenue.
With over 10 years of experience in Digital Marketing Strategy, Luis is currently leading all topics Digital for the Wines and Champagne portfolio at Pernod Ricard USA with a focus on Data driven marketing, Consumer Relationship Management, E-commerce and the development of a strong internal digital culture. Having a pure digital agency background and having been previously responsible for digital acceleration across 7 markets in LATAM, Luis has had the opportunity to understand the nuances of digital as it applies to very different business and cultural contexts.
Uwe Ellinghaus is the Chief Marketing Officer for Cadillac, a position leading all brand strategy and marketing efforts for Cadillac worldwide. Ellinghaus spent 15 years with BMW AG in a number of marketing and leadership roles, culminating as the group’s Chief Marketing Officer. Prior to entering Cadillac, he was Senior Vice President for Sales and Marketing at Montblanc.
Amanda Juip has spent over thirteen years in digital media, with a range of experience from agency to client, and has spent the past few years of her career at tech company Innovid. She’s also worked for top companies Mindshare, Razorfish, LinkedIn and Ford. Her passion areas include social media, emerging media and building meaningful content experiences to tell a brand’s story. Her most notable career experience was working on the launch team leading social media for Lincoln, when it rebranded and launched its partnership with Matthew McConaughey. Amanda currently resides in Detroit, MI with her husband and two sons and enjoys cooking, biking and doing yoga in her free time.
The Marketing & Communications Forum is a unique event designed to create meaningful discussions regarding the current trends and future predictions of the marketing & communications world. This is your opportunity to interact with marketing mavens from iconic, global brands and meet like-minded individuals within the industry. From a buffet dinner and premium open bar, to mingling and networking, you can expect a productive and exciting evening.
Not only will you be surrounded by some of the greatest minds within the industry, but the roundtable-style conversations will allow you to interact personally with those in your breakout session.
To Be Announced
This event starts on May 4th at 6:00 PM.