Media & Branding Summit

- Union Square

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Speaker
Dafne Hefner
Vice President of Consumer Strategy & Insights at Anheuser-Busch InBev

Dafne is the VP of Consumer Strategy and Insights for Anheuser-Busch, world’s largest brewer and one of the most iconic America’s companies. Anheuser-Busch is home to Budweiser, Bud Light, Michelob ULTRA, Stella Artois, and a number of regional and craft brands.

Dafne started her career at AB in 2013 leading global Digital Media capabilities. Her passion for understanding culture and consumer behavior led her to combine portfolio strategy and consumer insights, pioneering a company transformation to a truly consumer centric, more innovative and agile organization.

Since last year AB was able to raise to the top of Forbes Most Innovative alcohol companies in 2018 and become #1 in the industry in total share of social conversations.

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Speaker
Heather Bergstein
Head of E-Commerce at Remy Cointreau

Heather Bergstein leads e-commerce strategy and initiatives for Remy Cointreau USA. She is focused on driving the e-commerce business across LOUIS XIII, Remy Martin and the RC portfolio through strategic partnerships, pureplayer and retailer.com channels and new business development. As an industry expert, Heather also serves on the Advisory Board of Lapine Associates, a consumer engagement agency, is a frequent industry speaker and holds a philanthropic board position with DMF Youth, a NYC non-profit servind at-irsk, underserved youth.

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Speaker
Shannon Truax
Global VP of Brand Social at GoDaddy

Shannon is a creative, strategic, and analytical leader with over 15 years of experience in building brands, engaging consumers, and inspiring teams. With a proven track record in creating and executing winning marketing programs, she can bring any brand vision to life, while delivering real business results.

As Global VP of Brand Social at GoDaddy, Shannon focuses on building industry-leading programs that drive meaningful engagement and excite audiences. Previously, she served as Sr. Director of Social and Influencer Marketing at Group Nine Media, Head of Social in the Hearst network at iCrossing, and Social Director on the Land Rover business at Wunderman, following an eight-year tenure at Microsoft. Prior to her Marketing experience, Shannon was an AP English teacher.

Shannon has a Bachelor of Arts and a Master’s degree in Teaching from the University of Washington.

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Moderator
Margaret Molloy
Global CMO at Siegel+Gale

Margaret Molloy is Global Chief Marketing Officer at the renowned branding firm, Siegel+Gale & Creator of WearingIrish. A native of Ireland and a Harvard Business School graduate, she is regarded as one of the most influential global marketing leaders and consistently appears on top CMO lists, including
Forbes’ top CMOs on Twitter. Margaret has received many accolades, including: Overseas Business Woman of the Year 2017 by Image magazine; 2017 Marketer of the Year by The Drum; Top 50 Power Women and Top 100 Irish Americans in Business in 2016 and 2017 by Irish America; and the 2018 Creativity and Arts awards in Fashion and Design by Irish Central. A strategic marketer, she is a sought- after speaker and has published articles in Harvard Business Review, Forbes, Fast Company and beyond.

Margaret created #WearingIrish in March 2016 as a passion project to showcase Irish fashion designers. Acclaimed by the iconic Women’s Wear Daily, WearingIrish is now a movement online and offline with a live event program which hosted 10 winning Irish designers in New York City. Margaret is the curator of the program. Margaret brings a potent blend of grace, gravitas, and grit to everything she touches.
Follow Margaret on Twitter @MargaretMolloy and Instagram @WearingIrish.

Sponsors

Date

at
Location

Union Square

About

YJP is an exclusive community dedicated to connecting young professionals with current industry leaders to help them become the leaders and entrepreneurs of tomorrow. This event will bring together the top media and branding professionals from world-renowned brands. Our VIP Panel will discuss current market trends, predictions on where the media industry is headed, and speakers' tried-and-true tips on branding strategy.

The evening kicks off with dinner, drinks, and networking, where you’ll find fresh faces and reconnect with some familiar ones. Afterward, you will take a seat at a dinner table and for hour panel where industry innovators will lead a meaningful discussion regarding current media trends and various branding philosophies. This your opportunity to personally connect with and get to know some of the most talented and successful professionals within the industry, develop new long-term professional relationships, and explore professional opportunities and potential partnerships. Join us for a gourmet dinner, signature cocktails, and strategic networking as we convene the New York's top media and branding professionals. 

Agenda:
6:00 - 7:00 Cocktail Reception
7:00 - 8:00 Panel & Dinner
8:15 - 9:00 Dessert Buffet

Questions about this event? Please email batsheva.brunswick@yjpnewyork.com.


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Event Over
This event has concluded.