Marketing & eCommerce Forum
Adam is a co-founder at Helix, a leading sleep brand aiming to make sleep more personal. Prior to Helix,
he worked at a brand incubator that specialized in B2C start-up brand building advising companies on
strategy and marketing. Shortly thereafter he helped launch the CPG company Sheets Brand, a line of
dissolvable oral energy and sleep strips, with brand endorsers and investors that included LeBron James
and Serena Williams. He graduated undergrad from Princeton University and earned his MBA from
Wharton, where Helix was born with his two co-founders. Adam currently lives in New York with his
wife. He’s 6’2”, sleeps on his back, sweats buckets at night, and prefers a medium-firm mattress.
The idea for Dormify was born when Amanda Zuckerman began looking for dorm room decor as an incoming college freshman. While shopping with her mom, she had trouble finding Twin XL bedding that fit her personal style, a problem her peers were running into as well. Flash-forward a few years, and Amanda and her mom Karen have turned their idea to make decorating stress-free and fun into a bonafide small-space decor brand with a cult following.
Dormify is a one-stop-shop that offers high style and great quality bedding, wall art, storage, accessories, and more at affordable price points. The direct-to-consumer brand designs and curates its own line of products to offer everything students need to easily and effectively style their small space in just a few clicks.
With its value proposition clear, the brand is going toe-to-toe with retail giants and disrupting the $6.23 billion market for dorm furnishings. The company has achieved outsized growth in comparison to its funding, a point of success driven largely by the strength of the brand. "College move-in” moments are now documented on Instagram, with new freshman flaunting their “Dormified” spaces and tagging the brand.
As Dormify began to grow and evolve, so did Amanda. She realized the importance of maintaining that direct line of communication with the Dormify customer, especially after she graduated. So while competitors focused on traditional direct response marketing, Dormify reached Millennials and Generation Z directly through social media and their high school and college-aged brand ambassadors. These Style Advisors (1,000+ to date) get a direct connection with the brand via unique resume-building experiences and influence on product development. Amanda actively seeks ways her success can positively impact other students who dream of not just creating an amazing space, but an inspiring career in their own right.
Andres is a visionary Chief Marketing Officer, Advisor and General Manager with a strong strategy, operations, innovation and finance foundation. He is a results-driven inspiring leader, devoted to team building, mentoring and collaboration with a 20+ year record of producing transformative growth.
He has worked in escalating roles successfully transforming, managing and growing hundred-million and billion-dollar brands and P&L’s for industry-leading companies such as Anheuser-Busch Inbev, Procter & Gamble, Pernod Ricard/Beam Suntory, Daymon Worldwide and most recently Mastercard.
His experiences include leading teams to design business turn-arounds and commercial B2C, B2B and B2B2C initiatives in the CPG (food, beverage health and beauty care), Digital Marketing, Fintech (Payments), Private Label, Consulting and Retail Services industries in North America and more than 50 countries worldwide. He is also an active Strategic Advisor and Board Member to executives, established companies, start-ups and non-profit organizations .
This great experience, along with his strategic thinking, critical reasoning and analytical prowess, helps Andres to be ahead of the curve in spotting business opportunities and quick to develop winning solutions to grow, transform and/or turn around departments, business units and companies at a fast pace.
Ken Fenyo is a senior executive and advisor at companies ranging from startups to the Fortune 100. He has deep expertise in loyalty programs, e-commerce, personalized marketing, and customer analytics in the retail, consumer goods, and technology industries.
Ken leads Consumer Markets for Fuel by McKinsey, a new venture serving leading pre-IPO companies and their investors. Fuel accelerates growth by bringing together the McKinsey you know – deep industry knowledge and an unparalleled global network – and the McKinsey you don’t – vast start up experience and solutions specific to early and growth stage companies. He is particularly focused on helping consumer e-commerce, marketplace, subscription, and retail tech companies target new markets, acquire customers, and increase loyalty.
Prior to McKinsey, Ken was CEO of YOU Technology, which he sold in 2014 to Kroger (NYSE: KR). Ken built the business into the retail industry’s largest digital coupon network, delivering over 1 billion digital coupon downloads annually to over 20 million shoppers at over 10,000 stores nationwide. YOU Technology’s clients included Kroger, Safeway, Sears, ShopRite, Giant Eagle, FreshDirect, P&G, General Mills, Pepsi, Kimberly-Clark, Kraft, Unilever, and many others.
Before YOU Technology, Ken was Vice President, Loyalty at The Kroger Co., a $100 billion+ grocery retailer with over 2,500 stores, where he led loyalty programs, digital marketing, e-commerce, pricing strategy, and customer insights and analytics. While at Kroger, Ken created the industry’s first digital coupon program, launched the Kroger rewards loyalty program, re-launched Kroger’s consumer websites, and overhauled its $100 million personalized marketing program.
Ken has degrees from Stanford University and Harvard Law School. He lives in the San Francisco Bay Area with his wife, three daughters, and two poorly trained dogs.
Ryan Bloomer is a partner at Kairos where he supports and invests in talented founders from around the world that are rethinking traditional industries.
Ryan started investing in early stage companies at Blumberg Capital in San Francisco before raising his own fund, Momentum Venture Partners, at the age of 28. Over his career, he has invested in over 20 companies and worked with hundreds of entrepreneurs across the globe as a mentor and advisor. While in college, Ryan founded his own real estate company and was an operator at Garment Valetand 1-Page (which IPO’d as 1PG) where he was responsible for early growth, product operations, and hiring.
Ryan splits his life between New York and the West Coast and graduated from Questrom School of Management at Boston University in 2007.
In 2011, Chris founded Pure Group, a company that creates, invests in, and advises businesses that change the status quo. Pure is the parent company of Pure Growth, an independent marketing, innovation, creative and media company with a focus on business growth and ROI; and of Pure Ventures, a division designed to build sustainable businesses.
Along with Co-Founder and President Dani Simpson, Pure Growth was founded to fill a whitespace in the agency world which was lacking partners who took a holistic look at solving business problems, not simply answering a creative brief. Pure leads with business growth in mind, marketing and communications to follow. Through client collaboration, Pure uses equal parts strategy and creativity to ignite growth, reshaping the process and identifying untapped marketing and innovation opportunities.
Pure Growth are big believers in building long term and trusted relationships with clients. Because of this commitment to partnership, brands like Jockey, Mars, Sanofi and Time Warner Cable, are long-standing clients who leverage them to achieve their business and marketing goals. From leading practical innovation to creating content marketing and media buying, Pure builds programs to fit the unique needs of each client.
Prior to founding Pure Group, Chris founded Nitro in Shanghai in 2001, redefining the advertising industry by vertically integrating industry offerings: innovation, brand strategy, traditional advertising, and digital advertising. Nitro quickly became a global network with seven offices around the world with a client base that included Mars, Nike, Unilever and Coca-Cola. In 2009, Nitro merged with Sapient, creating SapientNitro, which became the largest independent advertising and digital agency in the world. When Chris left SapientNitro it had 9,500 employees, 35 offices around the world and a market capitalization in excess of $2 billion. In December 2014, SapientNitro was sold to Publicis Groupe for $3.7 Billion.
In 1993, Chris founded Pure Creative. It quickly expanded into seven offices, from Melbourne to Beijing, and became one of the hottest creative agencies in the world. Clients included Mars Inc., Procter and Gamble, Coca-Cola, and the Australian Tourist Commission. Pure Creative was sold to Leo Burnett in 2000.
Chris is also passionate about philanthropy and is on the board of Children of Fallen Patriots, Covenant House, and MindUp.
The founder of Shabbat.com, Rabbi Klatzko brings over two decades of visionary leadership, staunch support of Israel, and Jewish activism to the project.
In what at the time was perceived as a bold move, 1999 saw the Klatzko family move to California so that he could accept the position of Campus Rabbi at UCLA. As a hands-on ambassador for the Jewish faith, he reconnected thousands of young Jewish men and women to their heritage. He also made an impressive splash in the broader Jewish community, earning the moniker “The Hollywood Rabbi.” Some of Hollywood’s biggest stars and producers,
including cast and staff from Friends, Malcolm in the Middle, Third Rock From the Sun, and Directors and Vice Presidents of Sony, Disney, and Warner Brothers, became regulars at his popular monthly class on Jewish thought.
Rabbi Klatzko’s activities touched-off a revolution that profoundly changed the landscape of North American Jewry. He currently serves as a National Director of College Outreach, overseeing Jewish education throughout North America. He also serves as an lecturer at Yeshiva University and at over 70 different North American colleges and universities each year.
A person of indefatigable energy, Rabbi Klatzko is also a successful author, cantor, music producer, and Mohel. A noted Judaica art collector, Rabbi Klatzko is the founder of Simcha Art Gallery in New York. His eclectic accomplishments have earned him the admiration of the United States Congress, where he was honored during a live session of House of Representatives as a “distinguished gentleman making a difference to his community.”
Rabbi Klatzko was named one of the 28 Most Inspiring Rabbis in America by the Jewish Forward Newspaper in 2014.
Rabbi Klatzko and his wife Shani and their 11 children currently live in Monsey, New York, where hosting 80 or more people for Shabbos in the norm. He has been at the frontier of improving Jewish communal life in the United States for over two decades.
Eric started his career at Young & Rubicam (Y&R) working on marquee clients, Johnson & Johnson® and Advil®. Later he joined Bates Advertising handling media planning for Sudafed®, and Actifed®. Eric’s career path changed during the height of the microbrew craze when his passion for craft-brewed beers led him to start Ale In The Mail™, a Beer-of-the-Month company. He sold the business and in 1998 started Delightful Deliveries™, an ecommerce gift company. During his 10 years as CEO, Eric grew the company into America's largest gifting website. In 2008, Delightful Deliveries received the highest industry honor, being named a Top 100 Website by Internet Retailer Magazine. After exiting ecommerce, Eric started HUNTER Digital, a results-driven Digital Marketing Agency. During this time Eric led marketing for Salesforce (Buddy Media), Phone.com, Olapic, Western Union (eBillme), Eversafe and American Express. In 2018, HUNTER was named a Top NY Agency by Clutch ® being honored for Digital Marketing, Social Media Marketing, and Inbound Marketing.
Researcher, Developer and Entrepreneur. An experienced data scientist and analyst, specializes in Data Mining, Machine Learning algorithms design, implementation and adaptation in various domains.
Knowledge transfer expert and business and technological strategy developer. Adept at finding, handling, modeling, sampling and approximating big data to support business decisions and creating value.
Specialties: Big Data, Data Mining, Machine Learning, Pattern Recognition, Statistical Modeling, Signal Analysis, Dynamic Systems, Neural Networks, Distributed Systems
As an award winning jewelry designer and production coordinator, I have an affinity for getting my hands dirty and making ideas come to life. I am currently learning about start-ups while helping launch a savvy jewelry brand called Kyle Cavan. When not designing jewelry, find me at running on West End Highway, or hunting for vintage jewelry and antiques at flea markets.
From the tender age of 5, my mother instilled in me my sense of creativity. I enjoyed anything arts and crafts related, and I was good. I was the most talented artist among all of my peers in school. Not to mention the lessons my mother would teach me about fashion, fabrication, design, business, and value. Years later, I graduated from George Washington University with a degree in Sociology and Mathematics, but I was still not satisfied.
On June 26, 2016 my angel and father passed. I spent sleepless nights, tireless hours pouring my effort into translating my passion to a product. After I lost my father, all of my pain was poured in to this beautiful pearl, which I cherished since he gave it to me for my birthday. It was a pink strand of pearls that crafted my hands. There is nothing more I love than creating an authentic piece of love that can be given and cherished forever. The birth of Designs by Mel Z was born after my father passed and I was gifted with finding my true passion and what makes me complete.
Stephanie Fleischman is the Product Marketing Manager for Waze at Google, based out of the company's NYC headquarters. Stephanie has held a number of roles at the company, including within its Global Agency Business Development and Publisher Solutions & Innovations divisions. Prior to joining Google, Stephanie oversaw new mobile advertising and branded content initiatives as a founding member of T Brand Studio, The New York Times's in-house and award-winning content marketing agency. She also worked to develop new sponsorship opportunities and build and manage The New York Times Idea Lab, an innovation hub built to inspire marketers, in the company's Product Marketing group. Before starting at The Times, Stephanie served in separate roles in Marketing and Licensing at William Morris Endeavor Entertainment, a leading global talent agency. Stephanie holds a Master’s degree in Communication Management and New Media from the University of Southern California's Annenberg School of Communication, and earned her Bachelor's degree in Communication Management and Leadership and Organizational Effectiveness at Vanderbilt University in Nashville, Tennessee.
The evening kicks off with dinner, drinks, and networking, where you’ll find fresh faces and reconnect with some familiar ones. Afterward, you will take a seat at a roundtable discussion where you will join in on a meaningful conversation regarding the current market trends and various consumer philosophies. The roundtable format is designed to create an open atmosphere for valuable group discussion. This your opportunity to personally connect with and get to know some of the most talented and successful professionals within the industry.
- Reinventing Partnerships and Experiential Marketing in the Branded Space.
- The New Normal – Branding, Purpose, and Integrity - How behavioral, societal and generational changes demand a closer look at how companies market their brands, aligned with purpose and integrity.
- How to establish a relationship with your customers - we do this via customer service, brand voice, social media, pop up shops, styling services, etc.
- Subscription e-commerce trends and opportunities.
- Market growth, what it takes to succeed, etc.
- Building retention and loyalty; why focus on loyalty, how to hardwire loyalty and retention, etc.
Check out a preview of what a YJP event is like:
Union Square Area
This event starts on June 21st at 6:00 PM.