Marketing & eCommerce & Venture Capital Forum
Adam is a co-founder at Helix, a leading sleep brand aiming to make sleep more personal. Prior to Helix,
he worked at a brand incubator that specialized in B2C start-up brand building advising companies on
strategy and marketing. Shortly thereafter he helped launch the CPG company Sheets Brand, a line of
dissolvable oral energy and sleep strips, with brand endorsers and investors that included LeBron James
and Serena Williams. He graduated undergrad from Princeton University and earned his MBA from
Wharton, where Helix was born with his two co-founders. Adam currently lives in New York with his
wife. He’s 6’2”, sleeps on his back, sweats buckets at night, and prefers a medium-firm mattress.
The idea for Dormify was born when Amanda Zuckerman began looking for dorm room decor as an incoming college freshman. While shopping with her mom, she had trouble finding Twin XL bedding that fit her personal style, a problem her peers were running into as well. Flash-forward a few years, and Amanda and her mom Karen have turned their idea to make decorating stress-free and fun into a bonafide small-space decor brand with a cult following.
Dormify is a one-stop-shop that offers high style and great quality bedding, wall art, storage, accessories, and more at affordable price points. The direct-to-consumer brand designs and curates its own line of products to offer everything students need to easily and effectively style their small space in just a few clicks.
With its value proposition clear, the brand is going toe-to-toe with retail giants and disrupting the $6.23 billion market for dorm furnishings. The company has achieved outsized growth in comparison to its funding, a point of success driven largely by the strength of the brand. "College move-in” moments are now documented on Instagram, with new freshman flaunting their “Dormified” spaces and tagging the brand.
As Dormify began to grow and evolve, so did Amanda. She realized the importance of maintaining that direct line of communication with the Dormify customer, especially after she graduated. So while competitors focused on traditional direct response marketing, Dormify reached Millennials and Generation Z directly through social media and their high school and college-aged brand ambassadors. These Style Advisors (1,000+ to date) get a direct connection with the brand via unique resume-building experiences and influence on product development. Amanda actively seeks ways her success can positively impact other students who dream of not just creating an amazing space, but an inspiring career in their own right.
Andres is a visionary Chief Marketing Officer, Advisor and General Manager with a strong strategy, operations, innovation and finance foundation. He is a results-driven inspiring leader, devoted to team building, mentoring and collaboration with a 20+ year record of producing transformative growth.
He has worked in escalating roles successfully transforming, managing and growing hundred-million and billion-dollar brands and P&L’s for industry-leading companies such as Anheuser-Busch Inbev, Procter & Gamble, Pernod Ricard/Beam Suntory, Daymon Worldwide and most recently Mastercard.
His experiences include leading teams to design business turn-arounds and commercial B2C, B2B and B2B2C initiatives in the CPG (food, beverage health and beauty care), Digital Marketing, Fintech (Payments), Private Label, Consulting and Retail Services industries in North America and more than 50 countries worldwide. He is also an active Strategic Advisor and Board Member to executives, established companies, start-ups and non-profit organizations .
This great experience, along with his strategic thinking, critical reasoning and analytical prowess, helps Andres to be ahead of the curve in spotting business opportunities and quick to develop winning solutions to grow, transform and/or turn around departments, business units and companies at a fast pace.
Ken Fenyo is a senior executive and advisor at companies ranging from startups to the Fortune 100. He has deep expertise in loyalty programs, e-commerce, personalized marketing, and customer analytics in the retail, consumer goods, and technology industries.
Ken leads Consumer Markets for Fuel by McKinsey, a new venture serving leading pre-IPO companies and their investors. Fuel accelerates growth by bringing together the McKinsey you know – deep industry knowledge and an unparalleled global network – and the McKinsey you don’t – vast start up experience and solutions specific to early and growth stage companies. He is particularly focused on helping consumer e-commerce, marketplace, subscription, and retail tech companies target new markets, acquire customers, and increase loyalty.
Prior to McKinsey, Ken was CEO of YOU Technology, which he sold in 2014 to Kroger (NYSE: KR). Ken built the business into the retail industry’s largest digital coupon network, delivering over 1 billion digital coupon downloads annually to over 20 million shoppers at over 10,000 stores nationwide. YOU Technology’s clients included Kroger, Safeway, Sears, ShopRite, Giant Eagle, FreshDirect, P&G, General Mills, Pepsi, Kimberly-Clark, Kraft, Unilever, and many others.
Before YOU Technology, Ken was Vice President, Loyalty at The Kroger Co., a $100 billion+ grocery retailer with over 2,500 stores, where he led loyalty programs, digital marketing, e-commerce, pricing strategy, and customer insights and analytics. While at Kroger, Ken created the industry’s first digital coupon program, launched the Kroger rewards loyalty program, re-launched Kroger’s consumer websites, and overhauled its $100 million personalized marketing program.
Ken has degrees from Stanford University and Harvard Law School. He lives in the San Francisco Bay Area with his wife, three daughters, and two poorly trained dogs.
Ryan Bloomer is a partner at Kairos where he supports and invests in talented founders from around the world that are rethinking traditional industries.
Ryan started investing in early stage companies at Blumberg Capital in San Francisco before raising his own fund, Momentum Venture Partners, at the age of 28. Over his career, he has invested in over 20 companies and worked with hundreds of entrepreneurs across the globe as a mentor and advisor. While in college, Ryan founded his own real estate company and was an operator at Garment Valetand 1-Page (which IPO’d as 1PG) where he was responsible for early growth, product operations, and hiring.
Ryan splits his life between New York and the West Coast and graduated from Questrom School of Management at Boston University in 2007.
In 2011, Chris founded Pure Group, a company that creates, invests in, and advises businesses that change the status quo. Pure is the parent company of Pure Growth, an independent marketing, innovation, creative and media company with a focus on business growth and ROI; and of Pure Ventures, a division designed to build sustainable businesses.
Along with Co-Founder and President Dani Simpson, Pure Growth was founded to fill a whitespace in the agency world which was lacking partners who took a holistic look at solving business problems, not simply answering a creative brief. Pure leads with business growth in mind, marketing and communications to follow. Through client collaboration, Pure uses equal parts strategy and creativity to ignite growth, reshaping the process and identifying untapped marketing and innovation opportunities.
Pure Growth are big believers in building long term and trusted relationships with clients. Because of this commitment to partnership, brands like Jockey, Mars, Sanofi and Time Warner Cable, are long-standing clients who leverage them to achieve their business and marketing goals. From leading practical innovation to creating content marketing and media buying, Pure builds programs to fit the unique needs of each client.
Prior to founding Pure Group, Chris founded Nitro in Shanghai in 2001, redefining the advertising industry by vertically integrating industry offerings: innovation, brand strategy, traditional advertising, and digital advertising. Nitro quickly became a global network with seven offices around the world with a client base that included Mars, Nike, Unilever and Coca-Cola. In 2009, Nitro merged with Sapient, creating SapientNitro, which became the largest independent advertising and digital agency in the world. When Chris left SapientNitro it had 9,500 employees, 35 offices around the world and a market capitalization in excess of $2 billion. In December 2014, SapientNitro was sold to Publicis Groupe for $3.7 Billion.
In 1993, Chris founded Pure Creative. It quickly expanded into seven offices, from Melbourne to Beijing, and became one of the hottest creative agencies in the world. Clients included Mars Inc., Procter and Gamble, Coca-Cola, and the Australian Tourist Commission. Pure Creative was sold to Leo Burnett in 2000.
Chris is also passionate about philanthropy and is on the board of Children of Fallen Patriots, Covenant House, and MindUp.
Joshua Brenner joined Eyzenberg & Company in 2017 as a Business Development Associate. His primary focus is identifying and interacting with potential clients who are seeking debt and equity solutions for their commercial real estate transactions.
Prior to joining the firm, Mr. Brenner was an insurance and investment advisor with Fifth Avenue Financial in New York City. He also has experience in corporate middle-market investment banking and served in the U.S. Navy as a SONAR Technician.
Mr. Brenner holds a bachelor’s degree in Financial Economics from Columbia University.
Scott Cooperstein is the Director of Conversion Strategy at BounceX, the leader in cloud-based behavioral marketing and the fastest growing software company in America. BounceX’s People-Based Marketing Cloud™ is the first new channel with scale in 10 years. By identifying previously anonymous high-intent visitors, marketers are able to open a new revenue channel outside Google and Facebook and serve their consumers with relevant, unique messaging across all touch-points.
In his role as a cross-account strategy lead, Scott ensures the team exceeds client revenue targets through optimized buying journeys. He is passionate about digital engagement, media and marketing, having worked at such companies as Vitamin Shop and A+E Networks. Kevin is a graduate of The University of Wisconsin, Madison
The founder of Shabbat.com, Rabbi Klatzko brings over two decades of visionary leadership, staunch support of Israel, and Jewish activism to the project.
Shabbat.com is the world's largest Jewish social network with an award-winning app and a website that won the Israel award in 2017 as well as the Jerusalem Post's recommendation as "one of five companies to look for in 2018."
1999 saw the Klatzko family move to California so that he could accept the position of Campus Rabbi at UCLA. As a hands-on ambassador for the Jewish faith, he reconnected thousands of young Jewish men and women to their heritage. He also made an impressive splash in the broader Jewish community, earning the moniker “The Hollywood Rabbi.” Some of Hollywood’s biggest stars and producers,
including cast and staff from Friends, Malcolm in the Middle, Third Rock From the Sun, and Directors and Vice Presidents of Sony, Disney, and Warner Brothers, became regulars at his popular monthly class on Jewish thought.
Rabbi Klatzko’s activities touched-off a revolution that profoundly changed the landscape of North American Jewry. He currently serves as a National Director of College Outreach, overseeing Jewish education throughout North America. He also serves as a lecturer at Yeshiva University and at over 70 different North American colleges and universities each year.
A person of indefatigable energy, Rabbi Klatzko is also a successful author, cantor, music producer, and Mohel. A noted Judaica art collector, Rabbi Klatzko is the founder of Simcha Art Gallery in New York. His eclectic accomplishments have earned him the admiration of the United States Congress, where he was honored during a live session of House of Representatives as a “distinguished gentleman making a difference to his community.”
Rabbi Klatzko was named one of the 28 Most Inspiring Rabbis in America by the Jewish Forward Newspaper in 2014.
Rabbi Klatzko and his wife Shani and their 11 children currently live in Monsey, New York, where hosting 80 or more people for Shabbos in the norm. He has been at the frontier of improving Jewish communal life in the United States for over two decades.
Dalia Strum is an Educator of Digital Marketing at The Fashion Institute of Technology She also guest teaches at NYU, Baruch, Suny Westchester and Westchester College.
She is a leader at the intersection of fashion + retail + tech.
With previous experience as CEO and Founder of Mommy's ToolBox and CozyWallet Inc., she was responsible for identifying and executing category launches, as well as deploying game-changing customer acquisition strategies and developing strategic brand partnerships.
Prior to CozyWallet, she was Vice President of Army Navy USA, where she was responsible for digital marketing strategies, increasing revenue from various online marketing channels, and utilizing Emerging Technology.
She currently teaches Intro to Social Media, Social Media Marketing, Social Commerce, Blogging for Business, and Digital Marketing at The Fashion Institute of Technology, guest teaches Marketing at Baruch College, NYU, Suny Westchester and Westchester College
She was recently featured as a Keynote Speaker for the Retail Marketing Society “Inside Buzz about Fashion Bloggers” and Panel Moderator for How brands are using new music to reach consumers at Sound City New York and a winner at Hearst Corporation’s Fashion Hackathon.
She is currently on the Advisory Council for The Fashion Institute of Technology’s Entrepreneurship Program, The Advisory Board for Westchester College, Mentor at Lean Startup Machine as well as frequently quoted in Luxury Daily and Evins Aperture as an industry expert, in addition to moderating and speaking at highly relevant events at The Fashion Institute of Technology.
Eric started his career at Young & Rubicam (Y&R) working on marquee clients, Johnson & Johnson® and Advil®. Later he joined Bates Advertising handling media planning for Sudafed®, and Actifed®. Eric’s career path changed during the height of the microbrew craze when his passion for craft-brewed beers led him to start Ale In The Mail™, a Beer-of-the-Month company. He sold the business and in 1998 started Delightful Deliveries™, an ecommerce gift company. During his 10 years as CEO, Eric grew the company into America's largest gifting website. In 2008, Delightful Deliveries received the highest industry honor, being named a Top 100 Website by Internet Retailer Magazine. After exiting ecommerce, Eric started HUNTER Digital, a results-driven Digital Marketing Agency. During this time Eric led marketing for Salesforce (Buddy Media), Phone.com, Olapic, Western Union (eBillme), Eversafe and American Express. In 2018, HUNTER was named a Top NY Agency by Clutch ® being honored for Digital Marketing, Social Media Marketing, and Inbound Marketing.
Felicia is the Co-Founder of Chief Marketing Partners (CMP), a consulting company that helps leaders and their teams drive company growth by tapping into the power of brand. Her company offers on-call CMO services to high-growth companies in a range of industries including food and beverage, hospitality, business services as well as social ventures and nonprofits. CMP works with small to midsize companies that have ambitious goals, but may not have the team or infrastructure in place to realize their growth. We set up companies for success.
For over 20 years, Felicia has worked in a wide range of consumer lifestyle industries including retail, food & beverage, hospitality, technology and cultural not-for-profit. Her approach to brand development and marketing is informed by her broad experience as a chief marketing officer, advertising executive, brand consultant, board member, communications leader, and fundraiser.
She has been privileged to work with a collection of well-respected brands including Citi, Barneys New York, Hennessy Cognac, Moët & Chandon, Polo Ralph Lauren, Subway, Target and more.
Felicia was the Senior Managing Director of Brand and Marketing for Union Square Hospitality Group (USHG) where she worked with Danny Meyer to create the brand architecture and strategy for the corporate portfolio of restaurants including Gramercy Tavern, Union Square Cafe, Maialino, The Modern, Blue Smoke and Shake Shack. While at USHG Felicia built and helmed a full-service marketing division critical in supporting the company's expansion goals.
Felicia has also led brand strategy and marketing activation for the 92nd Street Y and Glaceau Smart Water and Vitamin Water among others. She spent almost a decade with the innovative advertising and marketing agency kirshenbaum bond senecal + partners where she was an associate partner and integrated marketing lead.
She was on the board of directors for the Children’s Museum of the Arts for a decade and is currently the chairman of the board brand and marketing committee for the Brooklyn Youth Chorus.
Researcher, Developer and Entrepreneur. An experienced data scientist and analyst, specializes in Data Mining, Machine Learning algorithms design, implementation and adaptation in various domains.
Knowledge transfer expert and business and technological strategy developer. Adept at finding, handling, modeling, sampling and approximating big data to support business decisions and creating value.
Specialties: Big Data, Data Mining, Machine Learning, Pattern Recognition, Statistical Modeling, Signal Analysis, Dynamic Systems, Neural Networks, Distributed Systems
Samantha is the Director of Strategy at Briteweb, a branding, digital and marketing agency that specializes in working with foundations, social ventures and nonprofits. Samantha combines her deep passion for the social sector with a creative eye to deliver compelling work that helps game-changing organizations find their voice and use it to inspire audiences to act.
Samantha overseas the strategy, design, development and implementation of brands, websites, videos, photoshoots, and marketing campaigns, with a particular expertise in telling compelling stories. Beyond delivering powerful creative, Samantha’s greater pursuit is to help her clients push the needle and have real impact in the world.
Samantha has led breakthrough creative work for international organizations including UN Women, He For She, Acumen, +Acumen, Action Aid, Concern Worldwide USA and The Rockefeller Foundation. Her team’s work at Briteweb has earned top recognition from Awwwards, Wordpress and Communication Arts. Samantha frequently speaks at conferences and has been a guest lecturer at NYU.
Outside of the Briteweb offices, Samantha is on the Board of Advisors for Feminist.com and she is the co-founder of Demystified, an inclusive online space where women of all backgrounds and perspectives can share their knowledge and stories in hopes of informing, inspiring and empowering others.
Danielle Brody is a senior custom project manager at Crain’s New York Business where she develops, pitches and executes custom marketing programs for the magazine’s clients. She also has a background as a reporter and as an events manager. She lives in Astoria with her sister and a friend from her alma mater, University of Delaware.
Elie Benhiyoun is Lead Development Officer at Lamplighters Yeshivah in Brooklyn, NY. Lamplighters is a Montessori based lab school creating a model of customized education for every child. Prior to this Elie was involved in the specialty coffee industry where he introduced products to market by creating a distribution network in New York City, Montreal and Toronto. Elie also has a background in community building, outreach and fundraising as founding director of The Urban Jew community and Chabad Lincoln Park and DePaul University in Chicago. He is also on the leadership committee of Hevria, a community of Jewish creatives. His passions include writing, guitar, singing and exploring the world one neighborhood at a time.
As an award winning jewelry designer and production coordinator, I have an affinity for getting my hands dirty and making ideas come to life. I am currently learning about start-ups while helping launch a savvy jewelry brand called Kyle Cavan. When not designing jewelry, find me at running on West End Highway, or hunting for vintage jewelry and antiques at flea markets.
From the tender age of 5, my mother instilled in me my sense of creativity. I enjoyed anything arts and crafts related, and I was good. I was the most talented artist among all of my peers in school. Not to mention the lessons my mother would teach me about fashion, fabrication, design, business, and value. Years later, I graduated from George Washington University with a degree in Sociology and Mathematics, but I was still not satisfied.
On June 26, 2016 my angel and father passed. I spent sleepless nights, tireless hours pouring my effort into translating my passion to a product. After I lost my father, all of my pain was poured in to this beautiful pearl, which I cherished since he gave it to me for my birthday. It was a pink strand of pearls that crafted my hands. There is nothing more I love than creating an authentic piece of love that can be given and cherished forever. The birth of Designs by Mel Z was born after my father passed and I was gifted with finding my true passion and what makes me complete.
Stephanie Fleischman is the Product Marketing Manager for Waze at Google, based out of the company's NYC headquarters. Stephanie has held a number of roles at the company, including within its Global Agency Business Development and Publisher Solutions & Innovations divisions. Prior to joining Google, Stephanie oversaw new mobile advertising and branded content initiatives as a founding member of T Brand Studio, The New York Times's in-house and award-winning content marketing agency. She also worked to develop new sponsorship opportunities and build and manage The New York Times Idea Lab, an innovation hub built to inspire marketers, in the company's Product Marketing group. Before starting at The Times, Stephanie served in separate roles in Marketing and Licensing at William Morris Endeavor Entertainment, a leading global talent agency. Stephanie holds a Master’s degree in Communication Management and New Media from the University of Southern California's Annenberg School of Communication, and earned her Bachelor's degree in Communication Management and Leadership and Organizational Effectiveness at Vanderbilt University in Nashville, Tennessee.
The evening kicks off with dinner, drinks, and networking, where you’ll find fresh faces and reconnect with some familiar ones. Afterward, you will take a seat at a roundtable discussion where you will join in on a meaningful conversation regarding the current market trends and various consumer philosophies. The roundtable format is designed to create an open atmosphere for valuable group discussion. This your opportunity to personally connect with and get to know some of the most talented and successful professionals within the industry.
- Reinventing Partnerships and Experiential Marketing in the Branded Space.
- The New Normal – Branding, Purpose, and Integrity - How behavioral, societal and generational changes demand a closer look at how companies market their brands, aligned with purpose and integrity.
- How to establish a relationship with your customers - we do this via customer service, brand voice, social media, pop up shops, styling services, etc.
- Subscription e-commerce trends and opportunities.
- Market growth, what it takes to succeed, etc.
- Building retention and loyalty; why focus on loyalty, how to hardwire loyalty and retention, etc.
- Close your Seed Round in record time - the do's and don'ts to make early stage fundraising a breeze.
Check out a preview of what a YJP event is like:
Union Square Area
This event starts on June 21st at 6:00 PM.