Marketing, Media, & E-Commerce Forum
Ilana Rabinowitz has been working at Lion Brand Yarn Company for over 20 years. Her first responsibility was to help a 118 year old company develop a direct to consumer marketing program. At that at the time, this meant creating a catalog business. Over the years, as the digital opportunities for reaching consumers developed, she adopted those and focused on content marketing. Starting with e-commerce in 1996 she added social media including a podcast and a blog in 2007 and 2008 and later Facebook, Twitter and Instagram. She realized that as the online landscape became more crowded, a brand needs to be a media company first, in order to get the attention of consumers. Lion Media now has over 1 million followers online in small niche of people who knit and crochet. In 2015, she started working with bloggers who knit and crochet. Today the influencer program results in over 200 million annual impressions as well as products that contribute to nearly 20% of the website's revenue.
Mallorie Rosenbluth is Head of Social Media at Grubhub. With almost a decade of in-house agency experience, she is responsible for the social media efforts of the Grubhub and Seamless brands. Prior to joining Grubhub, Mallorie worked for Wegman’s Food Markets and then transitioned to Likeable Media where she held a variety of roles over her 5+ year tenure, including Senior Vice President of Client Services. In 2015, Mallorie made the move back brand-side as Baked by Melissa’s Brand Director before joining Grubhub. Mallorie has spoken at dozens of social media and marketing conferences around the country, was a 2011 recipient of the Social Media Society’s Social Media Star Award and was named a 2014 Rising Social Media Star by Schaefer Marketing Solutions. She co-authored 2015’s 2nd edition of the New York Time’s bestseller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More.
Nancy has responsibility for marketing Brand and Creative including Brand Strategy, broadcast, print, digital, social PR and in-store. She serves as a strategic business partner supporting Merchandising, PD and the Stores organization.
Nancy's career began at Target Corporation, where she held a variety of leadership roles. In 2002, Nancy joined Kohl's as VP, Brand Management and progressed to her current role.
In 2011, Chris founded Pure Group, a company that creates, invests in, and advises businesses that change the status quo. Pure is the parent company of Pure Growth, an independent marketing, innovation, creative and media company with a focus on business growth and ROI; and of Pure Ventures, a division designed to build sustainable businesses.
Along with Co-Founder and President Dani Simpson, Pure Growth was founded to fill a whitespace in the agency world which was lacking partners who took a holistic look at solving business problems, not simply answering a creative brief. Pure leads with business growth in mind, marketing and communications to follow. Through client collaboration, Pure uses equal parts strategy and creativity to ignite growth, reshaping the process and identifying untapped marketing and innovation opportunities.
Pure Growth are big believers in building long term and trusted relationships with clients. Because of this commitment to partnership, brands like Jockey, Mars, Sanofi and Time Warner Cable, are long-standing clients who leverage them to achieve their business and marketing goals. From leading practical innovation to creating content marketing and media buying, Pure builds programs to fit the unique needs of each client.
Mitchell Reichgut is the CEO and Co-Founder of Jun Group. Prior to founding Jun Group in 2005, Mitchell led Bates Interactive, the online unit of Bates Worldwide Advertising, now owned by WPP. As General Manager/Creative Director, Mitchell helped grow Bates Interactive into a 70-person integrated unit, with clients such as EDS, Moet & Chandon, and Warner-Lambert. Before joining Bates, Mitchell served as Creative Director at Think New Ideas.
Mitchell began his career as an Art Director at Grey Advertising where he created print and television advertisements for clients. Throughout his career, he’s worked with major brands across industries, including Procter & Gamble, Parker Brothers, Budweiser, Rockport, Reebok, and Sony.
David Sokolow is the co-founder and CEO of WeFind. WeFind builds software to make influencer marketing easier, working with top brands including Marriott and Home Chef. Prior to WeFind, David worked in growth marketing and strategy at Grubhub and Seamless and strategy consulting at Deloitte Consulting. He holds a degree from NYU and spends his free time running, playing piano, doing yoga and eating as much barbecue as possible.
Union Square Area
This event starts on January 24th at 6:00 PM.
YJP is an exclusive community dedicated to connecting young professionals with current industry leaders to help them become the leaders and entrepreneurs of tomorrow. Our signature roundtable format was specifically designed to foster organic discussions about the future of marketing and media, develop new long-term professional relationships, and allow attendees to explore professional opportunities and potential partnerships.
The evening kicks off with dinner, drinks, and networking, where you’ll find fresh faces and reconnect with some familiar ones. Afterward, you will take a seat at a roundtable discussion where you will join in on a meaningful conversation regarding current market trends and various e-commerce philosophies. This your opportunity to personally connect with and get to know some of the most talented and successful professionals within the industry.
Questions about this event? Please email firstname.lastname@example.org .
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