Marketing, Media, & E-Commerce Forum
Emily Eitches is the Marketing Director at SLT, a leading boutique fitness studio based in New York with 25 locations across the Northeast. At SLT she is responsible for growing the business through traditional direct-to-consumer and innovative influencer marketing programs. She previously served as the Marketing Director at Physique 57, where she helped drive the growth of both the studio and streaming sides of the business. She was previously at American Express where she's worked on consumer marketing for their Centurion and Platinum Card products.
Emily is a proud Los Angeles native and a graduate of Princeton University. Emily is passionate about all things wellness, particularly yoga and healthy home cooking!
Ilana Rabinowitz has been working at Lion Brand Yarn Company for over 20 years. Her first responsibility was to help a 118 year old company develop a direct to consumer marketing program. At that at the time, this meant creating a catalog business. Over the years, as the digital opportunities for reaching consumers developed, she adopted those and focused on content marketing. Starting with e-commerce in 1996 she added social media including a podcast and a blog in 2007 and 2008 and later Facebook, Twitter and Instagram. She realized that as the online landscape became more crowded, a brand needs to be a media company first, in order to get the attention of consumers. Lion Media now has over 1 million followers online in small niche of people who knit and crochet. In 2015, she started working with bloggers who knit and crochet. Today the influencer program results in over 200 million annual impressions as well as products that contribute to nearly 20% of the website's revenue.
Jack is a Managing Director and the Creative Leader at PricewaterhouseCoopers LLP (PwC.).
Jack leads an award-winning in-house creative team of 100 interactive, environmental, video, design, digital and account specialists. He sets the strategy for
PwC’s creative efforts, and identifies new opportunities for PwC to deliver brand- defining experiences though every encounter with the firm.
This year, PwC’s Creative Team was short-listed as a finalist for IHAF’s In-House Agency of the Year.
Having spent the first part of his career as a Capitol Hill journalist and corporate communications professional, Jack has a strong passion for content. Jack’s ability to connect powerful messages with specific audiences has been core of his digital journey.
Jack’s keenly involved in PwC’s youth education efforts, including “Access Your Potential” and “Project Belize.”
He is a graduate of Georgetown University's Edmund A. Walsh School of Foreign Service.
Jack is the father of college-age daughters. When he's not busy worrying about them, he spends a disproportionate amount of time thinking about, making and eating pizza.
Mallorie Rosenbluth is Head of Social Media at Grubhub. With almost a decade of in-house agency experience, she is responsible for the social media efforts of the Grubhub and Seamless brands. Prior to joining Grubhub, Mallorie worked for Wegman’s Food Markets and then transitioned to Likeable Media where she held a variety of roles over her 5+ year tenure, including Senior Vice President of Client Services. In 2015, Mallorie made the move back brand-side as Baked by Melissa’s Brand Director before joining Grubhub. Mallorie has spoken at dozens of social media and marketing conferences around the country, was a 2011 recipient of the Social Media Society’s Social Media Star Award and was named a 2014 Rising Social Media Star by Schaefer Marketing Solutions. She co-authored 2015’s 2nd edition of the New York Time’s bestseller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More.
Mike Fine is the Brand Director at BODYARMOR Sports Drink. BODYARMOR is a better-for-you premium sports drink that provides superior hydration for today’s athletes. Founded in 2012, BODYARMOR is currently the fastest growing brand in the sports drink category.
During his time at BODYARMOR, Mike has lead the brand team in the development of many consumer facing campaigns leveraging BODYARMOR’s full line-up of athletes, properties and media partners. Having spent the last 15+ years almost exclusively in the beverage space, Mike has helped to build emerging beverage brands across both large and small companies including: SoBe, Fuze, NOS Energy Drink and Nestle Waters.
Nancy has responsibility for marketing Brand and Creative including Brand Strategy, broadcast, print, digital, social PR and in-store. She serves as a strategic business partner supporting Merchandising, PD and the Stores organization.
Nancy's career began at Target Corporation, where she held a variety of leadership roles. In 2002, Nancy joined Kohl's as VP, Brand Management and progressed to her current role.
Dani is a fast-moving dynamic leader with an entrepreneurial spirit and a real passion for building strong strategic relationships. She blends business thought leadership with an ability to make the creative and strategic process seamless and more human. In her role as President, she is responsible for developing and overseeing the creation of custom-tailored turnkey marketing solutions that deliver real growth for each Pure Growth client.
Prior to founding Pure Growth Consulting, Dani spent over 18 years working for highly-awarded agencies such as TMP Worldwide and Saatchi & Saatchi Australasia. Most recently, she was Managing Partner at WPP’s Berlin Cameron United.
She has led clients such as Stoli Vodka Global, Comcast, Xfinity, Wholefoods, Gilt.com, Capital One 360 and Match.com.
Dani has also worked on the client side and was responsible for leading the rebranding of SBS, Australia’s multicultural TV and digital network.
In her free time, Dani feeds her passion for travel. She has visited over 40 countries and every continent except Antarctica. But she has seen Emperor Penguins in the Shanghai Zoo.
BA, University of New South Wales.
Mitchell Reichgut is the CEO and Co-Founder of Jun Group. Prior to founding Jun Group in 2005, Mitchell led Bates Interactive, the online unit of Bates Worldwide Advertising, now owned by WPP. As General Manager/Creative Director, Mitchell helped grow Bates Interactive into a 70-person integrated unit, with clients such as EDS, Moet & Chandon, and Warner-Lambert. Before joining Bates, Mitchell served as Creative Director at Think New Ideas.
Mitchell began his career as an Art Director at Grey Advertising where he created print and television advertisements for clients. Throughout his career, he’s worked with major brands across industries, including Procter & Gamble, Parker Brothers, Budweiser, Rockport, Reebok, and Sony.
Rebecca Cianci is the Director of Strategic Alliances at BounceX. BounceX is a full-service marketing technology solution that uses their unique proprietary identification data, powered by a network of retailers and publishers, to provide accurate consumer identification and scale the impact of ads, triggered email and website personalization.
With her years of experience at top tech companies including Oracle + Bronto and Olapic, Rebecca is an expert in building mutually beneficial partnerships for leaders in the MarTech industry. She is a graduate of New York University with a BS in Media, Culture and Communications and a proud member of YJP. Rebecca also recently adopted a poodle-mix named Shea, who like her has the same dark curly hair!
Tom Hartman is driven by dual passions for marketing and mentorship. He has held senior roles with leading media and marketing technology companies. At Innovid, the world’s leading video advertising platform, Hartman leads client efforts for new and existing customers for the eastern region. In this role, he is responsible strategic consultation with major agency and marketer partners about how to advance and accelerate their video efforts and increase their return on that investment.
Previous to joining Innovid, Tom served as SVP/Sales for Networked Insights, a SaaS marketing analytics company. Before Networked Insights, he worked at Condé Nast, serving ultimately as SVP Corporate Sales. In this role, he ran the sales team responsible for $1 billion in revenue.
Tom’s background in advertising and sales includes tenures as SVP/Worldwide Advertising of the Walt Disney’s Go.com and as Regional VP/Strategic Sales at DoubleClick.
Tom holds a B.A. from the University of Texas and an M.B.A. from The Wharton School. He also studied cooking at Le Cordon Bleu in Paris.
Caroline Klatt is the Co-Founder and CEO of Headliner Labs, the leading chat marketing platform for retail and e-commerce companies. Caroline's been named to the Forbes 30 under 30 list for retail and e-commerce, is an advisor to the C-suite and innovation leaders at leading retail brands, and a regular columnist and speaker on the topics of digital sales, mobile marketing and machine learning.
Caroline honed her expertise in digital marketing and e-commerce at leading retailers including Fab.com, Ralph Lauren and Collective Brands, and as a Management Consultant at McKinsey & Company in New York working with fortune 500 retailers and global financial institutions.
David Sokolow is the co-founder and CEO of WeFind. WeFind builds software to make influencer marketing easier, working with top brands including Marriott and Home Chef. Prior to WeFind, David worked in growth marketing and strategy at Grubhub and Seamless and strategy consulting at Deloitte Consulting. He holds a degree from NYU and spends his free time running, playing piano, doing yoga and eating as much barbecue as possible.
Sebastian Jespersen is an innovator, a business strategist, and a breakthrough digital thinker
He founded independent digital agency Vertic over a decade ago; today it has a footprint on three continents and serves some of the world’s best-known global marketers and brands. Both a digital guru and evangelist, he has successfully taken a start-up from the birth of the online marketing era through to the advertising world’s new internet playground. All while shepherding Vertic to extraordinary year-on-year growth and profitability.
His book on Entangled Marketing got published in the spring of 2016, and is co-authored with the ‘Godfather of Direct Marketing’, Stan Rapp, Co-Founder and CEO of Rapp & Collins and a young copywriter during the original Mad Men era. The sequel “The Battle for Share of Life” came out beginning 2018, describing an ideology of how the world’s most valuable brands are earning a significant piece of customers lives. The concept has been referenced by Forrester multiple times as a true guide for brands to survive what is coming in the future.
Taylor Offer is the founder of FEAT Socks, a sock company that has leveraged influencers and interesting marketing techniques that has led to millions of dollars in revenue! He has raised over $1.5M in funding most recently at a $10M valuation, named Forbes 30 under 30 for Ecommerce.
Michael is an Associate Director at M&C Saatchi Mobile. We are an award winning global mobile-first digital marketing agency with offices in London, New York, San Francisco, Los Angeles, Seattle, Berlin, Singapore, Sydney, Delhi and Bangalore. Our client roster on the East Coast includes: Amazon, Zappos, Microsoft, etc.
Nikki Mendell is a strategic partnership and brand marketing leader who has worked across the consumer brand, media and technology landscape. Currently, consults for small companies and startups, where she helps establish brand marketing strategies and identify strategic partnership opportunities that support growth by elevating brand awareness, building out new revenue streams, and generating rich storytelling.
Previously, Nikki was Partnerships Lead at Meetup, a WeWork owned company, where she built out a partnerships and business development practice. Prior to that she spent four years at Refinery29 in brand marketing, experiential marketing, strategic communications, and PR.
She graduated from the University of Pennsylvania where she studied Communications and Creative Writing, and has earned a certificate in Digital Marketing at General Assembly and a certificate in Brand Strategy at NYU School of Professional Studies.
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