Marketing, Social Media, & Digital Strategy Forum
Coleman Bigelow is Senior Partner Lead on the Healthcare team at Google. In this role, Coleman works with some of the world largest healthcare companies to help improve their digital marketing. He leads engagements focusing on organizational design, measurement, brand strategy, creative excellence and digital innovation.
Prior to joining Google, Coleman worked in brand management at Pfizer Consumer and Johnson & Johnson and led marketing for brands including Aveeno, Johnson’s, Neutrogena, Rolaids, Zantac and Zyrtec.
Coleman lives in Maplewood, NJ with his wife and three kids.
Gayle Fuguitt joined Foursquare as their Chief of Customer Insight and Innovation in 2016, after being CEO and president of the Advertising Research Foundation. She reinvented the ARF platform with such initiatives as “How Advertising Works Today,” geared toward driving advertising, marketing, ad tech, and solution-provider leaders to build brands and create meaningful, measurable sales growth. Prior to her role at the ARF, Ms. Fuguitt’s 32-year career at General Mills included overseeing global consumer marketing insights and analytics. She led the company’s investment of over $70 million in venture capital into Internet research in 1998, social media research in the early 2000s, and mobile research from 2010 on. In 2014 Ms. Fuguitt was inducted into the Market Research Council Hall of Fame. She served on the board and executive committee of the ARF from 2005 to 2012. She holds a B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill. She earned her M.B.A. at the University of Wisconsin in Madison, where she was a founding member of and board chair for the A.C. Nielsen Center for Marketing Research.
Leading a team to drive marketing strategy, digital transformation, building innovation pipeline, new business development and identifying new areas of growth. Driving demand generation and business growth via successful digital marketing, big data analytics and commercial excellence initiatives.
Tim Fullerton is the Head of Social Media and Member Communications for WeWork. Previously, he served as Chief Digital Officer for the State of New York, where he led digital strategy for Governor Andrew Cuomo. Prior to that, he served as the Director of National Digital Campaigns at Everytown for Gun Safety, leading the nation-wide effort to built a digital grassroots movement to fight for stronger gun laws. Tim has held senior digital roles at a number of other organizations, including the U.S. Department of the Interior, Alliance for Climate Protection, Oxfam America, and Electric Drive Transportation Association. He also served as the State and Regional E-Mail Manager for Obama for America in 2008. Tim holds a B.A. from Dickinson College.
Yael Bar-Tur is the Director of Social Media and Digital Strategy for the New York City Police Department, where she oversees the Department's social media outreach Efforts. She has developed her own strategy and training guide for social media and policing, and has trained hundreds of members of service on the use of social media, both in the NYPD and in other agencies. She is also responsible for exploring new channels for the NYPD such as Snapchat, and creating viral videos for the department with over 8 million views. Born and raised in Israel, Yael served in the Israeli Army as a foreign press liaison in the height of two wars, and was also a reserve duty soldier in the Israeli mission to Haiti immediately following the 2010 earthquake. She holds a Master's Degree from the Harvard Kennedy School of Government, where she wrote her thesis on police use of social media. Her work has been featured in Mashable, American Police Beat Magazine, The IACP Social Media Beat, and the Harvard Shorenstein Center on Media, Politics and Public Policy. In 2016 she named as one of the International Association of Chiefs of Police "40 under 40," recognizing 40 law enforcement professionals under the age of 40 from around the world that demonstrate leadership and exemplify commitment to their profession. Most recently Yael was awarded the 2018 Hemmerdinger Award for Excellence for distinguished public service by the New York City Police Foundation.
In 2011, Chris founded Pure Group, a company that creates, invests in, and advises businesses that change the status quo. Pure is the parent company of Pure Growth, an independent marketing, innovation, creative and media company with a focus on business growth and ROI; and of Pure Ventures, a division designed to build sustainable businesses.
Along with Co-Founder and President Dani Simpson, Pure Growth was founded to fill a whitespace in the agency world which was lacking partners who took a holistic look at solving business problems, not simply answering a creative brief. Pure leads with business growth in mind, marketing and communications to follow. Through client collaboration, Pure uses equal parts strategy and creativity to ignite growth, reshaping the process and identifying untapped marketing and innovation opportunities.
Pure Growth are big believers in building long term and trusted relationships with clients. Because of this commitment to partnership, brands like Jockey, Mars, Sanofi and Time Warner Cable, are long-standing clients who leverage them to achieve their business and marketing goals. From leading practical innovation to creating content marketing and media buying, Pure builds programs to fit the unique needs of each client.
Prior to founding Pure Group, Chris founded Nitro in Shanghai in 2001, redefining the advertising industry by vertically integrating industry offerings: innovation, brand strategy, traditional advertising, and digital advertising. Nitro quickly became a global network with seven offices around the world with a client base that included Mars, Nike, Unilever and Coca-Cola. In 2009, Nitro merged with Sapient, creating SapientNitro, which became the largest independent advertising and digital agency in the world. When Chris left SapientNitro it had 9,500 employees, 35 offices around the world and a market capitalization in excess of $2 billion. In December 2014, SapientNitro was sold to Publicis Groupe for $3.7 Billion.
In 1993, Chris founded Pure Creative. It quickly expanded into seven offices, from Melbourne to Beijing, and became one of the hottest creative agencies in the world. Clients included Mars Inc., Procter and Gamble, Coca-Cola, and the Australian Tourist Commission. Pure Creative was sold to Leo Burnett in 2000.
Chris is also passionate about philanthropy and is on the board of Children of Fallen Patriots, Covenant House, and MindUp.
David Norton serves as the Chairman and Chief Marketing Officer of GALE Partners, a digital and analytics based agency / consultancy that has grown to more than 250 people in just over three years since being funded by MDC Partners, working with top brands across a broad range of industries, including retail, CPG, financial services and gaming www.galepartners.com
He was the CEO of Accent for 18 months, a $80M entity which is focused on customer care. MDC sold Accent to Startek at 6 times EBITDA after David transformed it in a multi-channel customer engagement agency partnering with clients such as Sprint, Bridgestone and BJ’s.
He is now serving on his third Board with Summit Partners, Home Care Assistance, after two very successful exits with Summit with National Veterinary Associates to Ares at a 13x multiple and Blue Pearl Emergency Veterinary Care to Mars for more than $1B. He is also an advisor to CarePoynt, a healthcare focused loyalty platform.
Named 2010 Chief Marketer of the Year by CMO Magazine, David brings deep expertise in turning insights and analytics into action in marketing and operations.
David spent 13 years at Harrah’s & Caesars Entertainment where as CMO, he oversaw the company’s CRM, loyalty program, brand, advertising, hotel revenue management, multicultural marketing, consumer insights, VIP marketing teleservices, all websites, entertainment and retail stores.
Significant experience with PE firms, including Apollo, TPG, Summit Partners, CDR, Rockbridge and L Squared.
He recently released a book with McGraw Hill called The High Roller Experience that provides insights on how to use data and digital technology to transform organizations.
He started his career at MBNA in Management Development before helping to form a robust loyalty function and moved to American Express where he ran the Telechannel across all business units
Listen to his interview on Wharton Radio in March of 2018 here: https://www.measuredthoughts.com/davidnorton
Doug Ratner is the CEO & Founder of I'd Rather Be With My Dog. An apparel company for dog lovers that donates back to the animal rescue community. Prior to starting his business, he was a professional musician for 15 years. After realizing his dreams of being a rock star wouldn't happen, he wrote a song called "I'd rather be with my dogs than be with you" which eventually turned into the popular apparel company that it is now.
Stephen has spent the last 10 years building online advertising technology companies from start-up to success.
In his current start-up as Co-Founder and CEO of display.io he is responsible for growing the companies footprint in mobile advertising across 4 offices globally.
Stephen has a degree in Philosophy and was a securities trader for Bank of New York and Bank of Ireland in a previous life. A citizen of both Ireland and Israel, he is now based in NYC with his wife and daughter.
BMF was built on Brian’s creativity and commitment to forging unique experiences that meet the needs of both brands and consumers, by establishing platforms and experiences that evoke a deeper level of emotional engagement. He has always been a passionate believer that brand experiences can transcend moments in time to influence long-term changes in consumer behavior and brand affinity. Brian constantly brings new perspectives to category and industry norms, to inform the design of experiences that establish authentic relevance and stand out from the crowd. He’s a connector and a creator, known for the long-term relationships he’s cultivated with brands and the marketers behind them.
Lauren is a marketing enthusiast! She has deep experience with CPG product development and global marketing from 6+ years at L'Oreal! She has launched over 70 products in 67 countries. She decided to continue expanding her marketing expertise at Google in a sales and marketing strategy role working on Food & Beverage Fortune 100 companies. She then decided to get her feet wet in the entrepreneurial digital space, focusing on mobile content as a creative strategist for the beauty and pharmaceutical category at Snapchat. Wanting to further that entrepreneurial itch, she was recruited by a previous manager to lead the marketing and product development at a Korean Skincare startup called Glow Recipe, whereas the head of marketing she launched a handful of products and expanded distribution both domestically and globally in a short period of time. When she's not creating beautiful products and digital strategies she's either cooking up a storm, creating beautiful tablescapes, or getting her butt kicked at Barry's boot camp.
Leily Soleimani has over 12 years of experience in strategic communications and marketing across a broad range of sectors in the cultural work. She has advised major U.S. institutions, commercial art-related ventures, international corporations and a range of consumer brands on high-profile campaigns, partnerships and launches specifically in the U.S. market. Previously, Leily directed publicity at the Whitney Museum of American Art and managed communications at the Solomon R. Guggenheim Museum prior. Leily holds a Bachelor and a Master of Science from the London School of Economics and speaks French and Spanish.
Sofiana is a result-driven leader with agency experience in leading disruptive marketing solutions that increase brand exposure and consumer engagement through social media channels. She is known for taking a collaborative, resourceful, and strategic approach to challenges and problem-solving.
Tara Peitzer is the Senior Director of Business Development & Partnerships at Shindig, an innovative video chat technology that replicates the nuances of an in-person event, meeting, or class at internet scale.
Tara drives awareness and builds demand for Shindig among target higher education institutions, corporations, and media companies. Tara develops strategic partnerships and builds the business of partner/client programs using live digital interactions to achieve goals such as lead generation/lead nurturing, thought leadership, content creation, and student engagement/retention.
Prior to Shindig, Tara ran marketing and partnerships for a global higher education startup, Stratus. In under three years, Tara helped to grow Stratus from bootstrapped to an Inc. 5000 company two years in a row and through its acquisition in 2016.
Before Tara took the plunge into the startup world, she spent over six years agency-side, working on clients such as Tiffany & Co., Victoria's Secret, Humana, Navigant Consulting (Healthcare, Financial Servies, and Disputes & Investigations), Electrolux Home Care Products (Electrolux, Eurkea, Arm & Hammer, 3M). Her diverse background allows her to tackle her work with a unique perspective. Tara prides herself on her determination and unwavering curiosity. She brings strategic creativity and creates accountability and structure where it previously didn't exist.
Tara earned a Bachelor of Science in Public Relations from the University of Texas at Austin and a Business Foundations Certification from McCombs School of Business.
Union Square Area
This event starts on Thursday December 13th at 6:00 PM.
YJP is an exclusive community dedicated to connecting young professionals with current industry leaders to help them become the leaders and entrepreneurs of tomorrow. Our signature roundtable format was specifically designed to foster organic discussions about the future of marketing and social media, develop new long-term professional relationships, and allow attendees to explore professional opportunities and potential partnerships.
The evening kicks off with dinner, drinks, and networking, where you’ll find fresh faces and reconnect with some familiar ones. Afterward, you will take a seat at a roundtable discussion where you will join in on a meaningful conversation regarding current market trends and social media philosophies. This your opportunity to personally connect with and get to know some of the most talented and successful professionals within the industry.
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