MARKETING & VENTURE CAPITAL FORUM
Avice Meehan has been MSK’s Chief Communications Officer since January 2013. She served for a decade as Vice President for Public Affairs at the Howard Hughes Medical Institute, a Maryland-based science philanthropy, and before that held a similar role at MSK from 1994-2002. She was Press Secretary to Connecticut Governor Lowell P. Weicker Jr., from 1990-94, and worked for a number of years as a newspaper editor and reporter in New England. Her leadership of MSK’s marketing campaign, “More Science. Less Fear.” was recognized by the Advertising Club of New York with its “New Yorker of the Year Award” in 2016. A graduate of Mount Holyoke College and the Columbia University Graduate School of Journalism, Avice currently serves on the Board of Managers for the Jane Coffin Childs Memorial Fund for Cancer Research and chairs a committee for the Mount Holyoke Alumnae Association. Outside of MSK, she can be found working in a garden or at a sewing machine.
David is the Founder and CEO of Touchdown Ventures. Touchdown partners with leading corporations to manage their venture capital funds. Prior to starting Touchdown Ventures, David was a founding partner and Managing Director at Comcast Ventures for 14 years. David joined Comcast Ventures in 2000 as one of the first employees of the venture capital group. At Comcast Ventures, David focused on investments in digital media, advertising technology, digital home, education and financial technology. David managed investments in Entropic (NASDAQ: ENTR), Intellon (NASDAQ: ITLN), Invite Media (acquired by Google), LinkShare (acquired by Rakuten), Nuera Communications (acquired by Audicodes), Rubicon Project (NYSE: RUBI), and XOS Digital (acquired by JumpTV/Neulion.) David also led investments in several prominent privately-held companies including BlackArrow, Ninth Decimal, SnagFilms, UberMedia, Videology, Visible World, and Zero Fox. David also helped start and was a partner at Genacast Ventures, a seed stage venture capital fund affiliated with Comcast Ventures. Prior to Comcast Ventures, David worked in investment banking at Bear Stearns. David also started South Jersey Tech Collective, a networking group of entrepreneurs and investors in South Jersey. David graduated with a Bachelor of Business Administration with highest honors from the University of Michigan.
David Rabkin is the Executive Vice President & General Manager of Marketing for American Express’ Global
Commercial Payments business. He is responsible for leading the US and International prospect and customer
lifecycle management teams to drive profitable revenue across all customer segments, from small business to
global corporate. His teams are accountable for driving engagement from new & existing customers, improving
retention and satisfaction, and ensuring an integrated experience from the beginning of the prospect journey
throughout the customer lifecycle. His mandate includes global digital & solicited acquisition, customer
relationship management, field enablement, dialogic and partner distribution.
Prior to his current role Mr. Rabkin was the Senior Vice President & General Manager of OPEN Acquisition &
Prospect Engagement. In this capacity he led small business customer acquisition through all channels, including
digital, phone and B2B sales. He joined American Express in 2005 as a member of the Strategic Planning Group in
the company’s New York headquarters, where he served as Vice President, Relationship Leader, leading strategy
engagements for each of American Express’ primary business units, as well as the Office of the Chairman. Mr.
Rabkin then served as Vice President for the Delta Co-brand portfolio, later adding responsibility for the Starwood
and Hilton portfolios. In this role he managed the product portfolios as well as the relationships with these key
partners, leading numerous strategic negotiations for the company. He continued his career as the Senior Vice
President of US Consumer Lending Products, managing the Proprietary Lending and Co-brand Card portfolios. In
this capacity he led multiple product management teams responsible for each portfolio’s card program, including
value proposition, market positioning, portfolio profitability and partner negotiations.
Before joining American Express, Mr. Rabkin was a partner and co-founder of OTF Group, a venture-backed carve-
out of Monitor Company’s country competitiveness practice, where he spent seven years. At OTF/Monitor, his
clients included CEOs, Cabinet Ministers, and several Heads of State. He served clients from twenty nations on five
continents, in financial services, tourism, and other industries. Residing in Kingston, Jamaica from 2002 to 2004,
Mr. Rabkin was the author of the Sunday Gleaner newspaper column “Missing Pieces”, as well as a frequently
invited speaker, including at Harvard and Tufts Universities, the World Bank and USAID. In his final role there, he
had responsibility for Latin America and the Caribbean.
Mr. Rabkin has also served as an Engagement Manager for Price Waterhouse, working with management
consulting clients in the retail and consumer goods industries, and has worked for Procter & Gamble as an Account
Executive in their San Francisco sales region. He holds an MBA from Harvard University and a BA in English
Literature from the University of California at Berkeley.
Lynn Godfrey serves as chief marketing and communications officer for Girl Scouts of the USA (GSUSA), directing a multidisciplinary team that leads the organization’s brand, digital, and content marketing efforts; internal, external, and crises communications; and national meeting and event planning and implementation. She works collaboratively while challenging the status quo to create brand synergy across the organization and ensure strategic brand efforts align with Girl Scouts’ mission, support membership and revenue growth, and reinforce the delivery of enhanced girl, parent, volunteer, and alumna experiences. Prior to assuming her current role, Lynn served as GSUSA’s chief strategy officer, overseeing the Girl Scout Movement’s first three-year strategy—approved by the National Board in September 2015.
With more than 20 years of nonprofit and corporate marketing and communications experience in the youth and family arenas, Lynn came to GSUSA in 2014 from the Greater New York Red Cross. There she steered all aspects of strategic marketing, communications and media, and government and community relations for the country’s largest Red Cross region, serving 13 million people. Prior to that Lynn served as chief communications officer for the New York City Housing Authority, where she oversaw integrated, multilingual campaigns across 334 local public housing communities to build consumer engagement, enhance customer service delivery, and support partnerships. She has held various marketing and communications leadership positions at Viacom, Nickelodeon, and PBS, and she started her career in advertising and marketing with Young & Rubicam and later American Express. Lynn holds a master’s degree from Northwestern University’s Kellogg School of Management and a bachelor’s degree from Wesleyan University.
Mark Heavey serves as Director of Marketing and Advertising for the New York Metropolitan Transportation Authority, North America’s largest public transportation system and one of the few transit systems in the world that operates 24/7. In his position, Mark oversees all marketing, branding, promotions and licensing for the MTA and its subsidiary operating agencies. He has also been closely involved in the MTA’s embrace of open data and digital technologies to expand customer communications and improve the customer experience of riding New York’s subways, buses and trains, including the recent introduction of mobile ticketing on the MTA’s two commuter railroads.
Prior to joining the MTA in 2004, Mark held several senior marketing management positions, including as Partner of Veritas, Inc., President of Branding Iron Promotions, Vice President of Ferrell Calvillo Communications, and Account Director of Saatchi & Saatchi Advertising.
Matt Butlein is Nuts.com's Chief Vision Officer, an only-mostly-made-up title that means midwife to people-first culture, Agile process and cutting-edge marketing. Before joining Nuts, Matt was CEO of Freshpair, a leading online retailer of men's and women's intimates.
Matt has led National Underwear Day takeovers of Times Square (in his underwear) and been featured in print and broadcast including the New York Times, the Today Show and the Wall Street Journal (thankfully not in his underwear).
Matt holds an AB in Philosophy from Harvard University.
Shannon is a creative, strategic, and analytical leader with over 15 years of experience in building brands, engaging consumers, and inspiring teams. With a proven track record in creating and executing winning marketing programs, she can bring any brand vision to life, while delivering real business results.
As VP of Brand Social at GoDaddy, Shannon focuses on building industry-leading programs that drive meaningful engagement and excite audiences. Previously, she served as Sr. Director of Social and Influencer Marketing at Group Nine Media, Head of Social in the Hearst network at iCrossing, and Social Director on the Land Rover business at Wunderman, following an eight-year tenure at Microsoft.
Shannon has a Bachelor of Arts and a Master’s degree in Teaching from the University of Washington.
Beth-Ann oversees Innovid's high-performing Sales, Marketing and Client Services teams. Prior to Innovid, she held several executive roles at Conde Nast, including SVP, Digital Development and SVP/GM of Epicurious. Additionally, Beth-Ann previously served as VP of Category Development for Yahoo!, as well as VP and General Manager for Doubleclick (acquired by Google). She is the founder of W.O.M.E.N., a professional women’s mentoring program and served as a board member for the Advertising Club of New York, Online Publishers Association and IAB.
In 2011, Chris founded Pure Group, a company that creates, invests in, and advises businesses that change the status quo. Pure is the parent company of Pure Growth, an independent marketing, innovation, creative and media company with a focus on business growth and ROI; and of Pure Ventures, a division designed to build sustainable businesses.
Along with Co-Founder and President Dani Simpson, Pure Growth was founded to fill a whitespace in the agency world which was lacking partners who took a holistic look at solving business problems, not simply answering a creative brief. Pure leads with business growth in mind, marketing and communications to follow. Through client collaboration, Pure uses equal parts strategy and creativity to ignite growth, reshaping the process and identifying untapped marketing and innovation opportunities.
Pure Growth are big believers in building long term and trusted relationships with clients. Because of this commitment to partnership, brands like Jockey, Mars, Sanofi and Time Warner Cable, are long-standing clients who leverage them to achieve their business and marketing goals. From leading practical innovation to creating content marketing and media buying, Pure builds programs to fit the unique needs of each client.
Prior to founding Pure Group, Chris founded Nitro in Shanghai in 2001, redefining the advertising industry by vertically integrating industry offerings: innovation, brand strategy, traditional advertising, and digital advertising. Nitro quickly became a global network with seven offices around the world with a client base that included Mars, Nike, Unilever and Coca-Cola. In 2009, Nitro merged with Sapient, creating SapientNitro, which became the largest independent advertising and digital agency in the world. When Chris left SapientNitro it had 9,500 employees, 35 offices around the world and a market capitalization in excess of $2 billion. In December 2014, SapientNitro was sold to Publicis Groupe for $3.7 Billion.
In 1993, Chris founded Pure Creative. It quickly expanded into seven offices, from Melbourne to Beijing, and became one of the hottest creative agencies in the world. Clients included Mars Inc., Procter and Gamble, Coca-Cola, and the Australian Tourist Commission. Pure Creative was sold to Leo Burnett in 2000.
Chris is also passionate about philanthropy and is on the board of Children of fallen patriots, Covenant house, Malaria no more and MindUp.
Ed Starr is the Managing Partner of BMF Media Group, a full service experiential marketing agency specializing in event design and production, brand marketing and strategy, sponsorships, talent management and content creation.
As one of BMF’s principals, Ed is responsible for the strategic direction of the company, as well as business development and marketing initiatives. Ed’s efforts have resulted in a 30-fold revenue increase for the company, as well as growth from four to 80+ employees in less than 10 years.
During his time at BMF, Ed has been instrumental in developing innovative and disruptive marketing programs for clients. He has pioneered groundbreaking marketing initiatives for brands across all verticals, including: DELL, MARRIOTT, MASTERCARD, REVLON, H&M, LIPTON, ASOS, DOCKERS and more.
A fervent enthusiast for all things marketing and respected as an industry expert, Ed regularly participates in forums and conferences including SXSW, CES, Electronic Entertainment Expo, Fancy Food Show, Sundance Film Festival, Fast Company Innovation Uncensored, and the Food & Wine Classic in Aspen.
Ed holds a B.S. in Accountancy from the University of Illinois and an MBA from London Business School. A Chicago native, he now lives in the Williamsburg neighborhood of Brooklyn with his wife, and is an avid tennis player, traveler and Pearl Jam fan.
an Wishingrad is an entrepreneur and award-winning creative director specializing in branding, advertising, social media and digital development. He is the founder and creative director of BigEyedWish whose clients include telecom giant AT&T, the NJ Devils, Dos Toros, FreshPet and many other businesses and brands. In 2015 he launched Nobituary.com, an anti-smoking web-app, with Oscar-winner and “The View,” co-host Whoopi Goldberg.
Prior to forming his own company, Wishingrad served as the Director of Creative Development at United Entertainment Group working on leading brands including P&G Beauty, Frito-Lay and General Mills. Before leading the creative department at UEG, Wishingrad served as the Sr. Manager of Creative Development at Vimeo. There he helped craft the Vimeo brand, established partnerships with Hollywood studios, and collaborated with the ad sales team to create custom campaigns for their advertisers. Before Vimeo, Wishingrad served as the youngest Senior Copywriter at TracyLocke. While there, he created the award-winning Wisk-it Facebook app, SoBe Skinsuit campaign, and “The Land of &” for Buffets Inc.
Wishingrad has won many accolades throughout his career including a Best in Show and Gold & Viral Promotion for the Wisk-it Facebook app. He graduated Magna Cum Laude from the S.I. Newhouse School of Public Communications at Syracuse University and holds a Bachelors of Science in Television, Radio and Film. Wishingrad is a board member of the esteemed Newhouse Network.
When he is not working, Wishingrad enjoys discovering new cities, flavors and people with his wife. He currently resides in Manhattan, New York.
Jared Sorin is an associate of the firm. He concentrates his practice on advising entrepreneurial clients in a broad range of technology-driven industries in the areas of general corporate, finance, transactional, including mergers and acquisitions, and securities law matters. Jared drafts and negotiates documents for, and counsels with respect to, choice of business entity, public and private equity financing transactions, securities law compliance, mergers, acquisitions and divestitures, debt financings for private and public companies, business formation, strategic alliances, consulting agreements and due diligence on transactional matters.
Jared began his legal career as a law clerk and summer associate at SorinRand. He attended Fordham University School of Law where he was a member of the Fordham Journal of Corporate and Financial Law, and of the Blog Team. Jared earned his undergraduate degree in Government from Hamilton College, where he graduated Phi Beta Kappa.
Jared is active at the Jersey Shore Tech Meetup as a speaker and advisor. He also serves as a mentor in the Rutgers Preparatory School Business and Entrepreneurship Program, which helps students develop their own business plans and offers them the chance to present them to peers, mentors, and potential backers. In addition, in 2016, he co-founded entreprenYOURS, Inc., a new accelerator program for startup tech and tech-enabled companies in New York and New Jersey, characterized by a unique system of cross-equity ownership designed to foster collaboration and community among the accelerator’s portfolio companies. Jared also helped to co-found a new venture capital fund focused on investing in early-stage and emerging growth companies in New Jersey and the surrounding region that have demonstrated early traction in consumer-facing technologies and Internet-of-Things (IoT) verticals, among other tech and tech-enabled industry sectors.
Jared was named a 2017 Strtup Boost "33 Under 33" winner in the Legal & Accounting Firm category. He has also been recognized as a New Jersey Rising Star for 2017, an honor that recognizes the top up-and-coming attorneys. Super Lawyers is published by Thomson Reuters. Click here for their methodology. No aspect of this advertisement has been approved by the Supreme Court of New Jersey.
Abby Lehman has worked on analytics, business intelligence, and brand strategy for some of the world’s largest brands.
Today, she conducts Analytics within the Precision Media practice at Spark Foundry, a Publicis Media agency.
Currently, she leads an extensive Test and Learn agenda for Comcast Business, in addition to leading their Brand Study and Audience Validation research.
Besides supporting clients, she proposed and is developing a Learning and Development program for the Analytics and Insights practice at Spark Foundry.
She began her career at the business intelligence firm, L2 Inc.. L2 began as a think-tank for digital innovation based out of NYU’s Stern School of Business, and last year, L2 was acquired by the research firm, Gartner, Inc.
Abby also consults with numerous entrepreneurs, helping them to scale their businesses. Her passion is working with socially conscious entrepreneurs, connecting their vision to strategy and to execution.
She graduated from Princeton University and serves on the board of the non-profits PhotoStart and Knock Knock Give a Sock (KKGS). She also serves on the GenNEXT board for the Publicis Groupe, and was a founding member. GenNEXT advances the professional and personal development of Millennials within the global Publicis network.
A 25 year veteran of the advertising and media business, Alison has deep experience across a diverse set of marketing disciplines ranging from direct response and CRM to digital/social/content marketing to traditional brand advertising, media, publishing, and PR. She is regarded for her ability to both deepen client relationships and drive substantial (and profitable) and incremental revenue through work that delivers a quantifiable business impact, including such brands as DIRECTTV, American Express, Carefree, TJ Maxx, Capital One and Weight Watchers.
She has held management roles in client service, capability development and business development at several major firms, including Digitas, Grey, Kirshenbaum & Bond, Conde Nast and Edelman and currently oversees client growth and strategy at Mercury, a performance TV agency. She is a graduate of the University of Pennsylvania and holds an MBA in marketing from the University of Southern California.
Michael is an Associate Director at M&C Saatchi Mobile. We are an award winning global mobile-first digital marketing agency with offices in London, New York, San Francisco, Los Angeles, Seattle, Berlin, Singapore, Sydney, Delhi and Bangalore. Our client roster on the East Coast includes: Amazon, Zappos, Microsoft, etc.
Sansan Fibri is the founder of DreaMe, the ONLY AI-powered, Jung-inspired Dream Interpretation App that allows you to reduce your stress while improving your sleep without having to spend a lot of money, search through resources or even leave the comfort of your own bed! DreaMe is also a Psychotherapist-Matching Platform and a Global Dream Wisdom Bank. Sansan was a Finalist for Apple’s “Planet of the Apps” with DreaMe at its infancy.
With 15+ years of experience in film & TV, Sansan prides herself on skills such as open communication (fluent in 4 languages), an undying passion, and clear vision. These skills were honed by years of embracing not only collaboration but also adversity.
As a producer, she is known for “Lucky Loser”, a Comedy Central pilot, and Better Than You - The Patrice O’Neal Documentary, co-produced with Comedy Central. Her first screenplay, Dream in American, was produced as a SAG feature film in 2010.
This event starts on May 23rd at 6:00 PM.
Networking | Mentorship | Connection
This Forum will bring together top executives, industry game changers, and like-minded professionals from the Marketing, Venture Capital, and Tech/Startup industries.
The evening kicks off with dinner, drinks, and networking, where you’ll find fresh faces and reconnect with some familiar ones. Afterward, you will take a seat at a roundtable session where you will join in on a meaningful discussion regarding the current market trends and various investment philosophies. You will have the option to choose an industry focus; either Marketing or Venture Capital.
The roundtable format is designed to create an open atmosphere for valuable group discussion. This your opportunity to personally to connect and get to know some of the most talented and successful professionals within the industry.
David Rabkin, EVP & GM, Global Marketing, Commercial Services, American Express - Digital Marketing and the Evolving Role of Storytelling.
Shannon Traux, VP of Brand Social, GoDaddy - How to tell and measure stories that make the highest impact across social, website, email, and blogs.
Mark Heavey, CMO, MTA - How big data is transforming the MTA and the transit industry, and helping put customers first.
Matt Butlein, Chief Vision Officer, nuts.com - How to go beyond the usual buzzwords to create deeply human digital experiences.
Lynn Godfrey, CMO, Girl Scouts - How do you keep a legacy brand relevant?
Avice Meehan, Senior Vice President and Chief Communications Officer, MSK - Confessions of an Accidental Marketer
David Horowitz, Founder & CEO, Touchdown Ventures - Why corporations are investing in start-ups and advice on how start-ups can work with corporations
To learn about speaking, membership and/or sponsorship opportunities, please contact email@example.com.