Entrepreneurship, Venture Capital, & Marketing Forum
Adina is a founding partner of Brandgenuity, an award-winning, global brand licensing agency. Her areas of expertise include brand strategy, licensing planning and the development of products, packaging and marketing materials. She was classically trained in brand management at Kraft Foods and as a licensing agency has worked with renowned corporate and entertainment brands, including BMW, Anheuser Busch-InBev, Food Network, ARM & HAMMER, MGM, Viacom, Playtex, and many others.
Adina was named as one of the Top 18 Influential Women in Licensing by License! Global, and has been a guest lecturer at NYU, the Sy Syms School of Business at Yeshiva University and The Ohio State University. She is a frequent speaker at the Licensing Expo, the Licensing Industry trade show. Adina is an alumna of Princeton University and Columbia Business School. She sits on several non-profit boards.
Shira Goodman is the former CEO of Staples Inc. Goodman joined Staples in 1992 and was the first director of Marketing and Merchandising for the B2B delivery business. Her experience over 26 years with Staples includes leading the marketing, human resources and global growth functions. Prior to Staples, she was a manager at Bain and Company where she helped develop the initial business plan for the Staples delivery business, now a $10B+ company.
Shira serves on the Board of Directors of CarMax and Henry Schein. She was included in Fortune’s list of “Most Powerful Women” in 2017.
Shira just completed nine years on the CJP (the Boston Jewish Federation) Board of Directors. During that time she co-chaired the CJP Strategic Planning Committee and the recent CEO Search Committee. She has served as Vice President of the Board of Trustees of Gann Academy, Director of the Slifka Center for Jewish Life at Yale and President of the Solomon Schechter Day School of Greater Boston. Shira received a Bachelor of Arts degree from Princeton University, an MBA from MIT & Sloan School of Management and a JD from Harvard Law School.
She is married to Rabbi Wesley Gardenswartz, and they have three children: Nat, Sam, and Jordana.
This event starts on September 13th at 6:00 PM.
The evening kicks off with dinner, drinks, and networking, where you’ll find fresh faces and reconnect with some familiar ones. Afterward, you will take a seat at a roundtable discussion where you will join in on a meaningful conversation regarding the current market trends and various venture capital philosophies. The roundtable format is designed to create an open atmosphere for valuable group discussion. This your opportunity to personally connect with and get to know some of the most talented and successful professionals within the industry.