Marketing & Venture Capital Forum
Brad is a co-founder and General Partner at Primary. He has been a venture investor since the waning moments of the Internet bubble in the late 1990s, starting his investing career with The Berkshires Capital Investors. Prior to BCI, he was a strategy consultant with Monitor Group, leading projects out of the firm’s Cambridge, South Africa, and Brazil offices.
Brad focuses his investing activities on B2B SaaS and enterprise mobile businesses. At Primary, he has led the firm’s successfully exited investments in Ticketfly (sold to Pandora), TxVia (Sold to Google), Divide (sold to Google), Pump Audio (sold to Getty Images), Threadsmith (sold to Vistaprint), and Allworx (sold to PAETEC). At BCI, amongst the investments he was responsible for were HealthShare (sold to WebMD) and Profile Systems (sold to AT&T).
Brad co-founded Primary predecessor fund High Peaks Venture Partners, and in 2015 launched Primary with General Partner Ben Sun. He is an active participant in the NYC venture community, and writes not frequently enough on his blog, Can I Buy a Vowel?. Brad is a graduate of Williams College, where he captained the rugby team and majored in economics.
I help important companies establish a strategic public voice. My work integrates brand marketing, reputation, and corporate culture. I currently lead corporate brand marketing for AIG. My global responsibilities include digital and content marketing, market research, brand strategy and design, advertising and sports sponsorship programs, and corporate social responsibility.
Previously, I launched the Goldman Sachs Brand Marketing Group, establishing board-level consensus for a global brand positioning that supported revenue growth from $7.5B in 1997 to over $51.0B. My team created brand communications, CSR and internal communications to help Goldman Sachs establish leadership on lists of best places to work, most admired companies and most valuable brands.
I also led brand positioning, crisis communications, marketing and advertising programs for Goldman Sachs Asset Management and private wealth management through a period of significant strategic investment. During my agency career, I was the account leader for clients in packaged goods and technology, and led efforts in new business, operations and corporate strategy.
Specialties: Brand and reputation strategy, digital marketing, corporate culture, marketing to influential audiences, integrated communications, internal and crisis communications, CSR.
Proven leader with demonstrated experience in creating brand identity, driving culturally relevant marketing campaigns, and developing meaningful relationships. I’m both a visual and strategic thinker who excels at understanding business demands and translating those into creative enterprises.
Strategic Analytics and Insights Executive with extensive experience in measuring and
improving the effectiveness of marketing, sales and digital programs, enhancing customer
experience and in uncovering new and innovative business opportunities through
analytics, machine learning and consumer research; Comprehensive knowledge and
experience in working across geographies (US, Europe and Asia), various industries
(consumer goods, healthcare / pharma, financial services, retail and media) and with all
types of marketing programs including brand marketing, digital marketing, direct
marketing and multi-segment marketing; Proven track record of success in building and
managing teams and driving operational excellence to improve scale and efficiency.
Ben Kartzman is COO of Flashtalking. His experience brings over a decade of industry knowledge and leadership in ad tech to the Flashtalking team. Previously CEO and co-founder of Spongecell, Kartzman led the company’s evolution from a respected rich media provider to a market-leading dynamic creative platform trusted by sophisticated brands and agencies alike. With a shared vision of the future of data-driven creative, Spongecell and Flashtalking merged in early 2018. Earlier in his career, Kartzman consulted at Accenture, Bridgeline and venture-backed Guidester. He graduated with honors from Carnegie Mellon with a dual BS in Human Computer Interaction and Information & Decision Systems
In 2011, Chris founded Pure Growth Group. Pure creates, invests in, and advises businesses that change the status quo. Pure is the parent company of Pure Growth Consultancy, a digitally-led advertising, brand and innovation company; and of Pure Ventures, a division designed to build and invest in sustainable businesses.
In 2015, Chris co-founded a line of youth-focused sunscreen products called Pure Sun Defense, along with co-founders Hugh Jackman and Sabrina Peterson. Pure Sun Defense was launched in partnership with Marvel, Disney and Universal Studios and is currently distributed at Walmart, Target, Safeway, Albertsons, H.E.B., KMART, and other retailers.
In 2016, Chris co-founded, along with Sabrina Peterson, Pure Growth Organic – an affordable organic snack and food company. Pure Growth Organic launched in Walmart nationwide in February 2016. All products are USDA Organic and proudly made in the USA.
Prior to founding Pure Growth Group, Chris founded Pure Creative. It quickly expanded into seven offices, from Melbourne to Beijing, and became one of the hottest creative agencies in the world. Clients included Mars Inc., Procter and Gamble, Coca-Cola, and the Australian Tourist Commission. Pure Creative was sold to Leo Burnett in 2000.
Chris founded Nitro in Shanghai in 2001, redefining the advertising industry by vertically integrating holistic industry offerings: innovation, brand strategy, traditional advertising and digital advertising. Nitro quickly became a global network with seven offices around the world with a client base that included Mars Inc., Nike, Unilever and Coca-Cola. In 2009, after being the most awarded agency in the world, Nitro merged with Sapient, creating SapientNitro, which became the largest independent advertising and digital agency in the world. When SapientNitro sold to Publicis Groupe for $3.7billion it had 11,500 employees and 35 offices around the world.
Ari is a veteran of the IP-communications industry and currently serves as the CEO and Cofounder of Phone.com, Inc. a leading cloud based communications and collaboration company.
In past roles he served as a senior executive at VocalTec Communications, the VoIP industry pioneer, leading business development and marketing and as a strategy manager for Lucent Technologies. Ari also served as president and advisor for two VoIP companies both were acquired.
Ari currently serves on the boards of two non-profits: the NJ Technology Council and the Institute for Entrepreneurial Leadership as well as for US Pharma, a multinational pharmaceutical company. He holds an MBA from Carnegie Mellon University, and a law degree and BA in Economics, both from Tel Aviv University.
Cindy McLaughlin is CEO of Envelope, a 3D software company that allows you to search for and visualize NYC real estate development potential under zoning constraints. Prior to Envelope, Cindy held CEO and President roles in a range of technology companies, from fashion tech to prison tech. Cindy has an MBA from MIT/Sloan, a BA from Mount Holyoke College, and spent 2 years in Congo as a Water/Sanitation volunteer for the US Peace Corps.
Michael Blatter is a marketing maverick and the driving force behind the non-conformist culture at Mirrorball. As a pioneer in experience design, Blatter has a penchant for creating concepts that move people out of their comfort zones and open them to new ideas and associations.
Blatter has built a family of strategists, designers, and producers united by a clear mission: creating experiences and engagements that stimulate people’s emotions to create deep, meaningful memories. Under his leadership, Mirrorball has retained prestigious clients such as Perrier, Pepsi, Mountain Dew, L’Oreal, Bayer, Dos Equis, Harley-Davidson, and Jack Daniel’s.
Early in his career, Blatter identified the value of “influencer marketing,” a term he coined in the early ‘90s. This concept was the blueprint for his first agency KBA Marketing, which grew to 1,600 employees in 30 cities and served clients including Coca-Cola, Nike, Audi and M&M Mars before being acquired by Interpublic Group.
In 2003 Blatter launched Mirrorball which quickly became known for creating epic experiences and moving consumer engagements. After 25+ years steeped in the “art” of live events, Blatter turned his attention to understanding the “science.” With a staff of experts in anthropology, psychology, and neuroscience he developed Emotional Memory Design (EMD) a new scientific approach to experience design. EMD is a framework that utilizes a menu of carefully curated emotions intended to help consumers generate powerful, long-lasting memories that can influence sentiment and behavior.
Blatter's deep knowledge of popular culture - along with his energy and urge to innovate - is what keeps Mirrorball buzzing 24/7. He is known in the industry as a provocateur and holds Mirrorball to a standard of excellence in creativity, originality, and execution.
That is why for 15 years, major brands, from motorbikes to banks have come to Mirrorball to solve their most complex challenges
Steven Cress is the Chief Executive Officer and Founder of CressCap Investment Research. CressCap provides investment research to professional investment managers. The firm is considered a pioneer in the fusion of statistical computing systems and autonomous research analytics.The genesis of CressCap was from Steven’s desire to automate many of the functions of a financial analyst. Throughout his experience running a hedge fund, the Cress US Equity Long/Short Fund, and his 13 year tenure at Morgan Stanley running a risk trading desk, Steven developed the skill set and core expertise to formulate CressCap’s core technologies and launch this revolutionary company. CressCap’s unique technology provides long/short ideas based on the platform’s buy and sell recommendations which are refreshed everyday using the most recent data.
He also served at Northern Trust as a Managing Director and the Head of International Business Development & Client Services, as well as, Managing Director and Head of Equity at Sunrise Brokers. He is also a contributing author on Forbes.com.
Tadd is the Chief Executive Office and Founder of Stylinity Go2Buy, an automated influencer marketing campaign management platform serving primarily fashion, beauty, and accessories retailers. Tadd has been issued three domestic patents covering key components of Stylinity’s underlying technology.
Prior to founding Stylinity, Tadd held senior sales, management, and product development positions at HSBC and Catamaran. At Catamaran, Tadd was responsible for the ideation and development of a value-based pharmacy benefit management solution that measurably improved adherence rates for multiple disease states and a proactive real-time claim subrogation engine. Tadd’s prior interest in technology entrepreneurship led him to found NRGOnline, a web development company, while earning his degree in International Business and Management at Dickinson College, with specializations in in econometrics and Latin American Studies.
Tadd has been featured in Forbes and as a panelist at PricewaterhouseCoopers, in addition to serving as a subject matter expert for their "Total Retail 2015: Retailers and the Age of Disruption" report. An avid hiker, skier, and traveler, Tadd enjoys combining his love for technology with his passion for the great outdoors.
Ari is currently the Chief Revenue Officer of Nudge, a Content Marketing analytics platform that measures digital storytelling investments for top publishers and brands across the Fortune 100.
With a background growing marketing platforms and products that empower brands to tell their stories via new media and mediums, he previously served as Head of New Business for Gary Vaynerchuk at VaynerMedia, lead Agency Development & Brand Strategy at Tumblr, and has consulted for emerging media companies including, All Def Digital, 9gag, and Scary Mommy.
Union Square Area
This event starts on March 21st at 6:00 PM.
This Forum will bring together top executives, industry game changers, and like-minded professionals from the Marketing, Venture Capital, and Tech/Startup industries.
The evening kicks off with dinner, drinks, and networking, where you’ll find fresh faces and reconnect with some familiar ones. Afterward, you will take a seat at a roundtable session where you will join in on a meaningful discussion regarding the current market trends and various investment philosophies. You will have the option to choose an industry focus; either Marketing or Venture Capital.
The roundtable format is designed to create an open atmosphere for valuable group discussion. This your opportunity to personally to connect and get to know some of the most talented and successful professionals within the industry.