Personal Brand and creating the Brand Buzz: Ross Born CEO of Just Born (Mike & Ike, Peeps, and more)

- Online Zoom Conference



Online Zoom Conference


Join us as we welcome Mr. Born for an interactive mentorship session on building brands that last for generations.

The session will welcome a selected group of young professionals to engage in a conversation with Mr. Born about the family business, running a consumer goods company, and coping with the new times.

Come ready with questions and to connect with one of the top leaders in the industry and rising stars of the YJP community.

If you have questions about membership please reach out to 

*YJP has a non-solicitation strict policy. 

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Ross Born
CEO at Just Born

Ross is CEO of Just Born Quality Confections, a third-generation, family owned candy business founded
in 1923 and headquartered in Bethlehem, Pennsylvania. Just Born manufactures and distributes
Peeps®, Mike & Ike®, Hot Tamales® and Goldenberg’s® Peanut Chews® (based in Philadelphia).
Ross joined the family firm in 1978 and shares the responsibility of leadership with his cousin, David
Shaffer, who is currently the Chairman. Ross has been involved in a variety of community and industry
activities; among his leadership positions: past Chairman of the National Confectioners Association,
Honorary President of the Jewish Federation of the Lehigh Valley, and past President of the Allentown
Jewish Community Center.
Ross is an Allentown, Pennsylvania, is a graduate of Tufts University and Hofstra University School of
Law. He and his wife, Wendy, have two married daughters, Lisa and Amy, along with grandsons Jacob
and Benjamin and granddaughters Lilah and Abby.

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Joseph Yakuel
Founder & CEO at Agency Within

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Event Over
This event has concluded.