World-class digital services and marketing content strategies with Chief Digital and Marketing Officer, Ira Rubenstein at Public Broadcasting Service

March 23 2023, 6:00 PM - 7:00 PM EDT The Mansion, 107 E 16th Street, New York, NY, 10003

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Speaker
Ira Rubenstein
Chief Digital and Marketing Officer at Public Broadcasting Service

As Chief Digital and Marketing Officer, Ira Rubenstein leads digital consumer experiences and marketing for PBS. In this role, Rubenstein focuses on continuing PBS’ digital evolution through the development, implementation and scaling of world-class digital services and marketing content strategies. He also oversees the business intelligence group and leads comprehensive marketing programs to acquire, retain and engage audiences across platforms for the benefit of member stations.

Rubenstein joined PBS in 2014 as Senior Vice President and General Manager, PBS Digital, and led the expansion of PBS’ general audience and children’s content to mobile devices, over-the-top (OTT) services and other digital platforms. His accomplishments include an updated PBS.org, which yielded dramatic growth in traffic to station websites and online station donations. He spearheaded the development of Passport, a video offering available through member stations that provides donors on-demand access to a rich library of public television programming. He also led the expansion of PBS Digital Studios, PBS’ network of online-original content.

Rubenstein has more than 20 years of experience leading digital entertainment businesses. Prior to PBS, he was Chief Executive Officer and a member of the Board of Directors for mobile media company MeeMee Media. Rubenstein also served as Executive Vice President, Digital Marketing for 20th Century Fox where he established the Digital Marketing organization and led the team behind ground breaking social and mobile campaigns for Prometheus, Chronicle, Rise of the Planet of the Apes, X-Men: First Class, and other major motion pictures.

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Moderator
Joe Yakuel
Founder and CEO at WITHIN

Joe Yakuel is the founder and CEO of WITHIN, the world's first Performance Branding company, and Brkfst.io, a UGC platform for paid social. WITHIN was founded 8 years ago, focused on maximizing profit & LTV for brands with a full-service offering across digital media and creative. Brkfst.io was founded 3 years ago, helping brands increase revenue and ROAS by creating hundreds of UGC videos for paid social platforms like Meta & TikTok.

Joe held major marketing roles at Quidsi (acquired by Amazon) and at The Vitamin Shoppe, where he ran both eCommerce and retail marketing. Through those positions, Joe developed an appreciation for the D2C model, with its emphasis on customer lifetime value. Yet, Joe observed that the agencies he’d worked with operated as vendors rather than partners. Joe’s vision was to apply a holistic marketing approach across media channels, while tying back actions to business objectives. He founded WITHIN in 2015, and the firm has since generated more than $5 billion for its brand partners.

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Host
Lisa Rozner
Reporter at CBS

Lisa Rozner joined CBS New York in 2017.
She covers a wide range of stories for WCBS. Lisa played an integral role in the station's original investigative series "Forgotten Families." Lisa confronted landlords accused of taking advantage of an NYC homeless services program, allegedly given city funds only to provide dilapidated housing to working homeless families.
In 2018, she was the first to uncover the troubled driving past of a New Jersey school bus driver who was behind the wheel during a crash that killed a teacher and student. She also reported live from Schoharie, New York, on the tragic limo crash that took the lives of 22 people.
Previously she was a reporter and anchor at NY1 where her exclusive stories included a legally blind Staten Island mother's fight with the city to safely transport her daughter to school and an investigation into dozens of brides allegedly scammed by the same wedding photographer.
Lisa started her reporting career at WZBN-TV, covering New Jersey's capitol region, part of the Philadelphia viewing area. She went on to become the lead multimedia journalist and anchor at WMBC-TV, a CNN affiliate, and then worked at PBS station NJTV News.
Prior to being on-air, Lisa worked behind the scenes at Fox News Channel and News 12 Networks. Her work has been recognized by the New York Press Club and the Philadelphia Press Association.
She graduated with honors from the Roy H. Park School of Communications at Ithaca College.
She is a proud Jersey girl, and in her free time enjoys traveling and trying new restaurants.

Date
Thursday, March 23rd
at
6:00 PM EDT
Location

The Mansion
107 E 16th Street
New York, NY, 10003

About

Join us for an evening of bites and light refreshments as we host young professionals in the industry to network, and learn first-hand from Ira Rubenstein, the Chief Digital and Marketing Officer at PBS.

This session will be an opportunity to connect with a select, intimate group of young rising stars in the industry. Bring your questions to connect with Ira, grow your network, and make new connections.

**This event will take place in person in NYC; dietary laws are observed

We greatly appreciate your interest in attending this session. Please read the attendee guidelines below for more information on how to qualify for this session:

- YJP Sessions are open to professionals with 1-20 years of experience. If you are interested in attending, please apply by clicking the "register" button. A member of our team will review your information and get back to you shortly.

- If you have over 20 years of experience and do not qualify for this session, we will be happy to provide further information on our executive-level membership and involvement opportunities for which you do qualify.

- Non-members of YJP are welcome to join one event to experience our group. After your first event we ask that you apply to become a member if you wish to continue being involved in our community.

Partial Guest List

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Event Over
This event has concluded.